Business & Policy | News & Insights

Unicommerce powers TCNS’s Omnichannel Operations

Published: April 30, 2024
Author: TEXTILE VALUE CHAIN

TCNS Clothing Company, India’s leading women’s ethnic wear brand, has deployed Unicommerce’s integrated post-purchase technology stack to strengthen its omnichannel operations. The company has already been leveraging Unicommerce’s multi-channel order management and warehouse management system to build robust e-commerce operations and amplify its consumers’ shopping experience.

With Unicommerce’s omnichannel retail management system, TCNS will enable its brands to merge all online and offline sales channels, thus offering a seamless shopping experience to its customers across its brand websites, marketplaces and physical stores. The ship-from-store feature will enable automated order allocation to the nearest store or warehouse thereby ensuring faster deliveries of orders for its customers.

With the recently launched endless aisle feature, in-store customers will be able to make purchases for products that are either unavailable at the store or are currently out of stock, with stores having them delivered at their doorstep.

At present, the company offers a variety of products listed across multiple marketplaces as well as its own websites, physical stores and premium multi-brand stores. With Unicommerce’s comprehensive technology, TCNS strengthens its consumer-centric approach enhancing the overall shopping experience for its customers.

 Speaking about the company’s Omnichannel vision and partnership with Unicommerce Shivaprasad Eregowda, E-commerce Business Head at TCNS Clothing Company said, “In today’s fast-evolving market, it has become imperative for us to have omnichannel capabilities to be able to offer excellent customer satisfaction. We are a technologically focused brand and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.

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