News & Insights | Patterns / Textile Design

The Designer behind the internet sensation “Strawberry Dress”

Published: August 16, 2020
Author: Priyanka

The Strawberry Dress is made of pink tulle, with a deep v-neckline, ruffles along the calf-length hem, a cinched waist and with red sequin strawberry embellishments all over.

A $490 tea dress by Lirika Matoshi that looks equal parts fairytale princess and Southern Belle. Available up to a size 20, which is rare for an expensive dress from an indie brand. Matoshi first designed her dress in July 2019, in the pre-pandemic era. This dress comes with a matching mask to go with the present times. Most of her designs are inspired by her childhood.

With the rise of ‘cottagecore’, an aesthetic defined by rural bliss. It fantasizes a simplistic, somewhat pastoral lifestyle, which includes picnics, gardening and baking, and exudes a calming zen. A world in which you make your own jam and read Jane Austen on repeat, romanticizing about nature and crafting.

Grammy Awards 2020: Tess Holliday is strawberry sweet with as she ...

 

Images and videos are being posted with #cottagecore. There are memes about the dress and viral tweets. Knockoff versions of the dress have surfaced. Model Tess Holliday wore a custom version of it to the Grammy’s this January.

To celebrate the 70th anniversary of Cinderella, Disney is collaborating with Matoshi to create her own interpretation of the princess’ style.

 

 

 

References:

  • https://www.vogue.com/article/strawberry-dress-lirika-matoshi-popular
  • https://www.nylon.com/fashion/lirika-matoshi-designer-of-the-strawberry-dress-teamed-with-disney-on-cinderella-dresses

Related Posts