– The healthy food’s pioneer aims to acquire over 5 Lakh new customers in the near future
Bangalore, 14th June 2023: Salad Days, India’s pioneering brand in the healthy foods’ category announces its much-awaited expansion into Bangalore. As a part of its immediate plans for the city, the food tech brand aims to launch three cloud kitchens followed by others over the next few months. Salad Days will be offering the same menu as Delhi in Bangalore, given its massive success in the NCR region. With an unparalleled product-market fit, the brand is set to expand to other major metro cities as well, in the near future. By strategically targeting untapped markets and leveraging its existing consumer base, Salad Days aims to acquire over 5 Lakh new customers over the next two years alone.
Commenting on the expansion, Varun Madan, Founder & CEO, Salad Days said, “Expanding into Bangalore is an exciting milestone for Salad Days. Our decision to choose Bangalore as our next destination was driven by its potential as a challenging market with a unique customer buying behaviour. By establishing a strong presence in the Silicon Valley of India, our aim is to meticulously test and refine our standard operating procedures for national expansion over the next few years. Moreover, we anticipate substantial B2B revenue opportunities in Bangalore, which will not only bolster our market presence but also pave the way for our future growth.”
Founded in 2014, Salad Days has been at the forefront of revolutionising the food landscape in the country, promoting a healthier lifestyle through its range of delicious and nutritious meals. The brand’s vision is to establish salads and other healthy options as regular meal choices in Indian households. Having a robust network of 10 cloud kitchens strategically located across the Delhi-NCR region, the brand’s commitment to quality and sustainability is showcased through its state-of-the-art central kitchen located in NCR’s prime location of Udyog Vihar Phase 1, near DLF Cyber City. Salad Days also maintain an organic farm in the prime location of Vasant Kunj, where they grow a selection of fresh produce for its menu.
Salad Days offers an extensive healthy menu, including salads, grain bowls, baguette sandwiches, pita pockets, overnight oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. The brand caters to various dietary preferences such as Keto-friendly, vegan, detoxifying, gluten-free, and lactose-free. Currently available on their home channels, Swiggy and Zomato, India’s leading food delivery aggregators, Salad Days aims to provide affordable, healthy, and delicious food options to a wider customer base spread across India.
About Salad Days:
Founded by Varun Madan in 2014, Salad Days is a predominant brand in the healthy foods’ category. Driven by its vision to enable a healthier lifestyle in India, it is a swiftly growing food tech that aims to revolutionise the food landscape of the country. The brand believes that salads are not just sides, but rather full and satisfying meals that can contribute to one’s overall well-being. By offering affordable, healthy, and delicious food options, Salad Days aims to position salads and other nutritious meals, as regular meal choices in Indian households.
