Nike has announced the launch of its first maternity collection. The maternity line consists of a four-piece capsule including the Nike one tights, pullover hoodie, swoosh bra and tank top. Nike’s philosophy behind the collection is to help women as their bodies and their relationship with exercise change.
The design process of the collection was created by searching through more than 150,000 pregnancy comparison scans of non-pregnant women against those of pregnant women.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design and it’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives”,said Nike senior design director for apparel innovation.
Nike interviewed several professional athletes during their design process to achieve a greater understanding of what their collection needed for a woman going through this experience.
The Nike maternity collection launches in Africa, Europe and North America on September 17.
