Upcycling company Newless, which just opened for business, is revolutionizing sustainable fashion by providing a “bespoke” experience that turns secondhand clothing into unique, stylish items. The brand wants to lessen the damaging effects of the fashion industry on the environment by increasing upcycling’s accessibility and appeal to a wider audience.
The brand draws attention to the fact that a lot of unused clothing ends up in closets and that switching from fast fashion to sustainable options can be difficult for customers. Newless fills this void by giving fashionistas a fun and simple method to support sustainability. Through the process of repurposing clothing, Newless provides an attractive introduction to eco-friendly fashion.
Anita Shannon founded Newless, a company that hires up-and-coming UK designers that specialize in reconstructing clothing, turning “outdated and undesirable” items into pieces that their owners will love to wear again. “As we confront fashion’s environmental impact, the choice often seems to be between cheap, trendy fast fashion or expensive, simple sustainable clothing,” Shannon stated. “At Newless, we’re proving that upcycling can be fun, accessible, and affordable, offering a stylish, lower-impact alternative.”
Newless has previously carried out a number of well-received pop-up events in London in association with businesses and brands. The Newless website and Instagram invite fashion enthusiasts to join the drive towards a more sustainable wardrobe by providing information about upcoming events.
