Company Unveils New Bed and Bath Linen Collection at New York Home Fashions Market Week
National 30th September 2024: With an emphasis on bed and bath linens, Trident Group (Bombay Stock Exchange 521064), a $2 billion (market cap) worldwide manufacturer of home textiles, is expected to take a bigger chunk of the $202 billion US home furnishing market. At the famed NY Home Fashion Market Week, the business opened its New York showroom and displayed a wide array of its most recent designs.
With 39% of its revenue coming from the US market and 62% coming from exports, Trident is actively investing in its manufacturing capacity and sustainability programs. The business has worked with Green Story to conduct life cycle assessments and has made large capital investments to update its production facilities.
“By the Fireplace,” Trident’s Market Week presentation, included bedding and bathroom lines that combine historic craftsmanship, contemporary style, and environmental innovation. In addition, Trident’s foray into brand development was announced at the event. The company now has a portfolio of house brands that are tailored to different client groups’ changing needs. Among the featured brands were Terrace & Co., which satisfied consumer desire for cotton cultivated in the United States and design features inspired by nature, and Ecru Collective, which embodied the trend of casual luxury.
“We are thrilled to showcase our latest collections at Market Week, which demonstrate our commitment to sustainability, innovation, and customer satisfaction,” stated Julie McKenzie, CEO of Trident US. “Our most important clients saw a 71% increase in sales of our most recent collections in Q1 FY25, reflecting the very enthusiastic response to them. As we increase our footprint in this important market, we’re thrilled about the prospects that lie ahead.”
Trident has demonstrated its dedication to providing premium and high-quality products by earning notable accreditations, such as the TQM program by the American Society for Quality (ASQ), NABL accreditation for its quality lab, and Intertek certification for its bath linen company. These certifications highlight Trident’s emphasis on innovation and quality, fostering customer and retailer trust in the US. The United States Patent Office has awarded Trident a patent for “Process for Manufacturing Air Rich Yarn and Air Rich Fabric.” The awarding of this patent serves as additional validation of Trident’s high caliber of invention.
An Indian multinational corporation with a BSE listing, Trident Limited is a vertically integrated maker of chemicals, paper (made from wheat straw), and textiles (such as yarn, bath and bed linen).
