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Banana Republic Celebrates The Launch Of BR Home

Published: September 11, 2023
Author: TEXTILE VALUE CHAIN

The introduction of BR Home is being celebrated by Banana Republic, a lifestyle brand in the Gap Inc. portfolio recognised for offering classic ready-to-wear looks with an emphasis on the best materials. This new venture represents a turning point in the brand’s evolution into a premier destination for contemporary explorers.

Building on the excellence demonstrated by the brand’s ready-to-wear lines, the BR Home collection, which includes furniture for the bedroom, living room and dining room as well as lighting and home décor, features materials and craftsmanship from all over the world.

According to Sandra Stangl, president and chief executive officer of Banana Republic, “At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home.” As we consider how to best support our clients’ lifestyles, we are dedicated to providing them with products of great quality, timeless design, and varied styling.

The newly developed collection, like the home textile categories that debuted earlier this spring, is made from the highest-quality materials, including French Oak, marble, brass, plush cotton cashmere, and organic cotton, and is sourced and made by talented international artisans who specialise in using these elements. These classic designs, created for customers’ diverse circumstances, will assist them on their road towards a life well lived.

By the end of September, the BR Home collection will be available in select US retailers, including two new BR Home pop-up experiences in New York City and Los Angeles, and will have its own dedicated website at www.brhome.com. The prices range from $150 for lovely vases to $195 for cleaned cotton sheet sets, from $1,250 to $3,450 for dining chairs, and from $2,650 to $4,950 for sofas.

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