Fabriclore, India’s first fabric & design commerce platform which was founded in 2016 by Mr. Vijay Sharma, Mr. Anupam Arya and Mr. Sandeep Sharma, has recently concluded a collaboration with one of the eminent manufacturers of Linen Fabrics based out of Mumbai, known as ‘Linen Fiesta’ underneath the company, ‘Vrijesh Natural’. The Owner, Aditya Agarwal had visited Fabriclore on 3rd May, 2022.
According to Mr Sandeep Sharma, Founder & VP – Operations, “Fabriclore has got into a strategic alliance with Linen Fiesta, the first manufacturers in India to weave linen fabrics, wherein they will be getting 100+ SKUs and will get acquainted with the E-Commerce side of the business”.
“It’s hard to believe now, but, less than three decades ago, linen was completely unknown to India. When we came across the fabric in Europe, we instantaneously saw its potential to revolutionise the Indian market. We realized that its texture, breathability, sophisticated appearance, anti-fungal property, and high moisture absorbing capacity would strongly appeal to the discerning Indian customer. Following this instinct, we became one of the first manufacturers in India to weave linen fabrics. We still had to learn how to match the quality of the European weavers, create awareness among the consumers and develop a whole new market for this fabric but that didn’t deter us. We believed that in a tropical country filled with consumers that have an appreciation for fine textiles, we could popularize this fabric,” says Aditya Agarwal.
“In order to do so, we launched “Linen Fiesta”, a brand that has become synonymous with the finest quality of linen fabrics today, and the rest is history. We were born in 1970 as a result of Mr. C.L. Agarwal’s entrepreneurial zeal and desire to increase the sustainability of silk-spinning by recycling waste silk yarn. While we started as a small yarn trading company, we quickly grew into a Government Recognized Export House that manufactured and exported our own silk yarn and fabrics through our Silk Spinning Mill in Panvel. After becoming the largest exporters of silk made-ups in the country, we started looking for new challenges. Lever- aging our brand name, which had become synonymous with highquality, timely delivery, and continuous innovation, we ventured into weaving other natural fabrics by setting up state-of-the-art manufacturing plants in Vapi, Bhiwandi, and Bangalore,” says Mr. Agarwal.
“Today, we are 47 years old, with over 720 pairs of hands spread across 5 production units, and are selling to 20+ countries. We are one of the biggest weavers and exporters of linen fabrics and scarves in India. Our in-house merchandisers, design studios and agent of- fices across the world keep us updated on the latest trends and ensure that our customers get all the personal interaction they need. We supply premium Linen apparel fabrics through our dealer network to 1000+ retail outlets across India,” he said.
“Our heritage of Handloom Fabrics created by handcraft weavers and printers, along with our decades-old archives of textiles, serve as our design inspirations to create new products. We still see the artisanal value of traditional fabrics and create products by using a medley of handloom weavers, block printers as well as our cutting edge jacquard looms and space dyeing machines. This fusion defines our design philosophy and makes our collection fresh and unique. While we have expanded into new product lines, we can never forget why we were created in the first place: Sustainability. This dictates every business decision we make.”
