For its 8th edition, Helsinki Fashion Week is making ready to go back with a selected recognition at the connection, and disconnection, among the bodily and the virtual international. Set to be held from August five to 7 withinside the Finnish capital, the occasion will discover the idea of `phygitals`, the meshing of each bodily and virtual merchandise that has been more and more morefavoured through designers during the last year.
In a release, the enterprise stated: “The traces among bodily and virtual are extra blurred than ever. It isn`t a query of which one is better, however as an alternative of the way the 2 worlds can coexist in a collectively useful symbiosis.” For the occasion, the style week will investigate the questions of the way to enhance the bodily international thru digitisation and which a part of this international have to be blanketed into “our new reality”. It continued: “As bodily presence may be taken into consideration a luxurious in today`s international, it’s also time to re-compare and reinvent bodily style.” Helsinki Fashion Week has explored comparable subjects in its past, diving into the virtual style enterprise thru collaborative clothier residencies and partnerships with tech agencies.
For its maximum current edition, the enterprise partnered with Digital Village, a style-targeted metaverse platform, to investigate the lifestyles cycle of virtual style and permit attendees of the occasion to participate withinside the platform`s international. Designer programs for Helsinki Fashion Week 2022 at the moment are open and could include in-man or woman style shows, the occasion stated in an Instagram post.
