This pandemic has brought in a situation near to permanently working from home. Many people who are switching to work from home are trying to have office setup right in their home. This change in lifestyle also have changed the demands for the need of furniture. People are buying chairs, study tables, laptop tables, etc through click and mortar firms and making home a comfortable place to work.
Companies like Pepperfry, Godrej Interio, Transteel, Featherlite and many other companies are witnessing a great demand for study tables and chairs.
Online company Pepperfry currently accounted for 35-40% of its business for study tables and chairs. Before the lockdown, the category contributed only 10% to our overall business,” CMO at Pepperfry, Kashyap Vadapalli mentioned that their total sales are 75% of what they used to be
Office furniture company Featherlite, which catered predominantly – up to 80% – to the business-to-business (B2B) space before Covid-19, is currently witnessing orders from individual customers take up half of the demand pie. “The volume of orders is currently at 200 per city per day from the top eight metros and Tier I cities for office chairs, followed by laptop tables,” said Dheeraj Gowda, senior marketing manager, Featherlite. “Initially, we used to get bulk orders from corporates and sparse business from customers.”
Transteel seating technologies, Chennai based company went business-to-consumer (B2C) during the lockdown. Co-founder Shiraz Ibrahim said the company’s current order volumes have gone up to 2,400 a week – predominantly from end consumers, from just 80 orders a week before the lockdown. “Ergonomic chairs priced from Rs 5,000 to Rs 25,000 are the most in demand.
