Mensa has announced the redesign of its streetwear line Hubberholme and the introduction of its new ‘Move the Movement’ collection of streetwear, which combines athletic and fashionable elements.
The brand’s attraction to Gen-Z customers and target market support its dedication to diversity, style, and authenticity. The new line features drop shoulders, big boxy fits, premium contemporary fabrics, and edgy street-inspired logos and accents to appeal to Gen-Z’s preferences. Every month, the company intends to produce over 100 new limited edition alternatives. Utilising cutting-edge technology and a broad supply network, the company hopes to develop a strong and diverse consumer base by proactively altering its brand positioning.
Ananth Narayanan, the founder and CEO of Mensa Brands, said that “celebrating the vibrant energy of a new generation has always been at the centre of our journey. Hubberholme is more than just apparel; it stands for a cultural movement that closely aligns with the ideals and goals of Generation Z. Our designs skillfully meld urban looks with sporty functionality.
A bold set of objectives for the redesigned brand include increasing its market presence and effect by the end of the next year. Mensa is aiming to use well-known media platforms to boost its brand identification.
All of the main e-commerce sites, including Myntra, Flipkart, Ajio, Amazon, Meesho, and others, carry the Hubberholme brand. The new collection is currently available on Myntra and will soon be on other platforms as well.
