by TEXTILE VALUE CHAIN | Aug 6, 2024 | Apparel, Fashion & Retail, News & Insights
What is brand strategy? A brand strategy is the holistic approach behind how a brand builds identification and favorability with customers and potential customers. A brand strategy encompasses several different brand elements, like voice, storytelling, brand identity,...
by TEXTILE VALUE CHAIN | Dec 12, 2023 | Home decor, News & Insights
New Delhi, India – December 12th, 2023 — Leading global contemporary home décor brand Nestasia announced the inauguration of its first offline store in North India in the heart of Delhi. Following its Bengaluru (Bangalore) launch last month, the brand is on a...
by TEXTILE VALUE CHAIN | Dec 11, 2023 | Articles, Start Ups
In the competitive landscape of startup industries, standing out is paramount. Custom printing on products emerges as a strategic tool, offering myriad benefits that go beyond aesthetics. This article delves into the ways in which startups can leverage custom printing...
by TEXTILE VALUE CHAIN | Jun 12, 2023 | Apparel, Fashion & Retail, News & Insights
As a part of the mandate, the premier digital agency will take care of the branding and marketing strategy for Reliable Rainwear. Mumbai, 12/6/23: C Com Digital, a full-service Techno Digital Marketing Agency with a global footprint, has received the mandate for...
by DIGITAL MEDIA EXECUTIVE | Apr 17, 2023 | Handloom and textile
The educated next generation’s unwillingness to enter the family business that has been passed down for centuries is a challenge for Tamil Nadu’s handloom industry. Lack of interest, low salary, and excellent chances in industries like IT and retail are...
by DIGITAL MEDIA EXECUTIVE | Apr 12, 2023 | Fashion
Looking at the runways of fashion and luxury brands and the variety of denim novelties constantly on display, it is never a question of whether to wear denim, but rather “how” to wear it. However, if we look at the mainstream markets and if we pay more...