Global denim legend Wrangler has revealed the second release in its Wrangler Reborn collection, which honors denim upcycling. BVH Services, a prominent European vintage merchant known for creating stylish, eco-friendly apparel, collaborated with Wrangler to create this most recent collection.
The Wrangler Reborn Collection, which revives discarded denim into iconic styles including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket, and Heritage Shirt, promotes circularity and sustainability. These items are made to last and keep textile waste out of landfills by serving as wardrobe essentials. The move by Wrangler is consistent with the company’s longstanding history of manufacturing robust, superior items dating back to 1947.
“At Wrangler, we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century,” said Vivian Rivetti, Head of Global Design at Wrangler, expressing delight about the partnership. The Wrangler RebornTM Collection highlights Wrangler’s dedication to creating high-quality items that can be handed down from generation to generation as well as the durability of premium denim. We are thrilled to be introducing this new Reborn line in collaboration with one of the biggest vintage retailers in Europe, BVH Services’ Beyond Retro, who will breathe new life into this sustainability project.
