Action sports brand, Vans is collaborating with The Museum of Modern Art (MoMA) on a special edition footwear and apparel collection. It is for celebrating the New York museum’s collection and prominent artists.
There will be two drops in the collaboration featuring artists Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lyubov Popova and Faith Ringgold. These artists are selected to reflect the diversity of MoMA’s collection.
The first release of footwear, apparel and accessories will launch worldwide on September 30. Featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet, which will be followed by a second artist release this November.
The debut collection will feature one of Salvador Dalí’s best-known paintings, ‘The Persistence of. Memory 1931’ . The collection is interpreted on to the medial and lateral panels of the Vans Old Skool Twist. The construction of the footwear model are twisted to go beyond the perception of reality and is finished with a gum sole and distorted foxing stripe which can also be found on Vans long sleeve and pullover apparel styles.
The Dalí shoe sits alongside the Vans’ Classic Slip-On celebrating Vasily Kandinsky’s ‘Orange 1923’ print, with the abstract forms and signs covering the canvas uppers. The design has also been translated across a short-sleeve T-shirt, crewneck and snapback hat.
Rounding out the first artist series is Claude Monet. The French artist’s famous Water Lilies are showcased atop the Vans’ Authentic shoe along with a hat, fleece and backpack style.
The initial release also includes a 10-piece assortment of MoMA branded footwear, apparel and accessories. Showcasing a colourful interpretation of Vans’ iconic checkerboard with bright, bold colours, the collection takes direct inspiration from the museum’s newly expanded and reimagined identity.
The collection features Vans and MoMA logos across the latest ComfyCush Old Skool and Era silhouettes and is complemented by Vans and MoMA branded apparel and accessories.
To spark “creative expression and engage children with art,” the Vans and MoMA collaboration will also offer an exclusive kids and toddlers range. The kid’s product line focuses on colour and interactivity.
The debut collection from the collaboration launches on September 30 and will be available from Vans retail and online, as well as MoMA Design store locations, store.moma.org, and select retail locations where Vans are sold.
