[Stockholm, Sweden – September 4, 2024] The Swedish company Circulose, which invented the circular material Circlulose, which is created entirely of textile waste, is pleased to announce that it has partnered with renowned American lifestyle brand Faherty Brand to introduce a new line that features Circlulose. With this collaboration, the fashion sector takes a big step toward sustainability by providing customers with high-quality circular clothing.
CIRCULOSE is a revolutionary material that is created into high-performing items using only 100% recycled textiles, such as used cotton clothing and production leftovers. Through their partnership with Faherty Brand, CIRCULOSE is featured in a line that combines classic style with a commitment to lessening environmental effect.
“Faherty Brand has been working hard with suppliers over the past few months to develop our Fall 2024 launch of viscose made with CIRCULOSE.” This adoption supports our broader impact aims by having a positive environmental impact. It also upholds our dedication to Canopy by promoting the usage of fibers from the Next Generation. We’re making great progress in the direction of a more ethical and circular fashion business by incorporating CIRCULOSE into our goods.
Working with Faherty Brand and incorporating CIRCULOSE into the collection will help us realize our common goal of circular fashion, which is exciting. This relationship is evidence of excellent teamwork focused on putting in place a scalable circularity paradigm. The only Next Gen material that is widely accessible and composed entirely of recycled fabrics is called CIRCULOSE.
FThe first-ever CIRCULOSE-made clothing is featured in aherty Brand’s latest collection; more will be released in the spring of 2025. Through this partnership, Faherty Brand is showcasing not only the fabric’s adaptability but also their continuous attempts to integrate sustainable practices into all aspects of their production processes.
The collection’s compatibility with Canopy Planet’s objectives highlights Faherty Brand’s dedication to promoting Next Generation fibers and improving the environment.
Online and in-store at Faherty Brand are currently carrying the new range. Consumers can appreciate clothing that combines the creative, circular advantages of CIRCULOSE with the brand’s distinctive laid-back style.
About Circulose
Circulose is a Swedish sustain-tech company that developed a patented process that enables the recycling of cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a new material called CIRCULOSE. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular.
