Apparel, Fashion & Retail | News & Insights

Superstar Ranbir Kapoor has been announced as Siyaram’s new brand

Published: August 30, 2024
Author: TEXTILE VALUE CHAIN

Mumbai, August 28, 2024: Ranbir Kapoor, a well-known actor in Bollywood, has joined Siyaram’s, one of India’s top producers of designer clothing and textiles for suits and shirts, as a prestigious brand ambassador. Through this strategic alliance, the brand will become more well-known among young people and appeal to a new generation of sophisticated shoppers who value elegance, style, and an unmatched sartorial experience.

Siyaram’s, with a legendary history spanning nearly fifty years, is now recognized for its superior products, unwavering innovation, and globally appealing futuristic designs that are both locally inspired and appealing to a global audience. Siyaram’s, renowned for its superb craftsmanship and unwavering dedication to perfection, has continuously broken-down barriers to provide Indian customers access to international fashion. Millions of Siyaram’s customers connect with their textiles, clothes, and textile items because they offer the ideal balance of heritage and modernity, embodying a culture of legacy and values.

“”We are thrilled to have Ranbir Kapoor join the Siyaram family,” said Mr. Ramesh Poddar, the Managing Director and Chairman of Siyaram. “Signing Ranbir is more than just an endorsement by a famous person. Even though Ranbir has tremendous star power, it was his real personality and carefree sense of style that really pulled us in. Ranbir embodies the qualities of ageless elegance, steadfast confidence, and a dedication to staying ahead of the times in a very amazing way. Through this partnership, we will be able to forge a stronger bond with our target market and expand the brand’s reach. We are excited to work together to create a compelling story that will uplift today’s kids and help Siyaram achieve even greater success.”

Expressing his delight, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.”

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