Bengaluru: Reliance Retail’s youth fashion retail format Yousta is making waves in the fashion industry with the opening of its second store in Kolkata. Located at Aurobindo Mall, Salkia, the new store promises an unparalleled shopping experience for young fashion enthusiasts in the city.
Ramyaraj Rath, Assistant Vice President – Head of Inventory at Reliance Retail, took to LinkedIn to announce the grand opening of the new store, inviting the people of Kolkata to indulge in a new-age fashion shopping spree. The store, featuring a contemporary tech-enabled layout, offers a wide array of high-fashion products at affordable prices, all priced below Rs. 999, with the majority below Rs. 499.
Yousta has been captivating the hearts of young consumers with its ‘Starring Now’ collection, showcasing the latest fashion trends in complete outfits with matching accessories. Since its inception in August 2023 in Hyderabad, Yousta has rapidly expanded its presence, with over 17 stores in 15 states nationwide.
In a strategic move to compete with leading players in the market, Reliance Retail plans to roll out 200-250 Yousta stores in the coming years, aiming to establish a strong foothold in the youth-focused fashion segment. Alongside its physical stores, Yousta’s product range is also available on popular online platforms such as Ajio and JioMart.
As a subsidiary of the retail giant Reliance Industries Ltd., Reliance Retail boasts a diverse portfolio of fashion and lifestyle brands, including Reliance Trends, Yousta, and Avantra by Trends. With a seamless integration of brick-and-mortar stores and digital commerce platforms, Reliance Retail is dominating the retail landscape with over 18,650 stores catering to various consumer needs.
The booming success of Yousta’s expansion in Kolkata signifies a promising future for the brand as it continues to redefine the fashion retail experience for the youth of India. Get ready to embrace a blend of style and affordability at the all-new Yousta store in Aurobindo Mall, Salkia, Kolkata!
