Given that consumers want functional, trendy, and comfortable clothes, functional activewear is highly sought after. It has evolved into a lifestyle choice for customers who are health-conscious and is no longer just for exercising. Functional textile technology has advanced to the point where it allows for distinctive finishes in functional clothing, such as moisture-wicking, breathable, and temperature-regulating materials, some of which are even muscle-relaxing. This enables them to withstand demanding physical activity while offering maximum comfort.
Performance wear has gained popularity among fitness enthusiasts, athletes, and outdoor adventurers who need high-performance clothing for their active lifestyles thanks to the current trend of actively participating in sports or leading an active lifestyle. According to Sunil Jhunjhunwala, CEO of Techno Sports India, “brands like us are focusing on developing products that are durable, comfortable, and high performing with functionality enhanced by advanced textile technology.”
D2C companies are eager to take advantage of the expanding market.
Many D2C brands now offer their own lines that feature cutting-edge fabric technology in order to take advantage of the expanding performance wear market. Brands are searching for methods to distinguish out in this market as competition rises, and one strategy is to invest in cutting-edge fabric technologies that offer greater performance qualities.
