Interview with O RANGE O TEC PVT. LTD.
Exclusive interview with Mr. Aayush Rathi, Director of ORANGE O TEC, Distributor of Digital printing machine MS printing Solutions – Italy , in India. In India ITME 2016, they have displayed MS JP3 & MS JP4 machine of MS printing solution from Italy.
MS brand believes that “the Digital revolution is far more significant than the invention of writing or printing.”
USP of Machine
Commercially viable printing machine, competitive in pricing, cost effective, with happy customers. Service is biggest USP, service engineers across India & timely spare parts delivery to the customer within 24 hours.
SPR( Same Print Result) concept, is a very important concept which distinguishes the MS product range from its competitors. With MS you can start with an entry level device such as JP5 EVO which runs upto 1000 meter / day and as your business and production expands you can build your business up to the LaRio whilst maintaining the same print quality throughout with up to 30000 meter/ day. Consistency of print quality is guaranteed throughout range. Buying an MS Industrial Textile Printer guarantees your print quality as well as your future demands!! SPR allows the customer to select any level of our product range and achieve the same print result, by using the same inks and software. Conventional printing replacing to digital printing very fast.
MARKETING
- Product is from Italy with updated R & D centre, Technology wise we are in growing stage in digital printing industry. It’s not customised machine it’s defined. Indian customer feedback implemented to product development process.
- Price: comparison to European machines we are cheapest, quality, warranty wise better than other competitors.
- Distribution: our offices are in Mumbai, Delhi, Surat and Chennai. Order to delivery time is approximately 2 months time.
- Promotion: distributors do their city level promotion.
- Market Share: India have more than 50% market share in high speed machine product, other Technology like kios era : 60-65% market share in India. In Europe MS occupies top 3 positions.
- Indian digital printing machinery manufacturer are copying European and American technology. Still they are growing fast in Indian market.
As a O ORANGE O TEC we are also distributors of Caldera Software, cutting machines, Calendars machines, CNC machines.
