Everything which is expected by the audience from the brand under Olivier Rousteing’s creative leadership has come up in the form of Balmain’s Resort 2021 collection which is colorful, bold, high-spirited. Olivier Rousteing defined its Balmain’s Resort collection 2021 as “one of the most emotional collections”.
Rousteing and his team started working on Resort 2021 “maybe a few days before quarantine,” he estimates, not long after Balmain’s Fall 2020 show during Paris Fashion Week.
“The moment we heard we were going into lockdown, we completely changed our process of working,” he says. The thought of simply not releasing a collection, however, wasn’t an option: “I felt like it was really, really important to not give up.”
“We all worked by Zoom, Skype, WhatsApp,” he explains. “I was receiving the pieces at my place, I was having my model get and fit clothes by Skype at her place in Paris. We were choosing the fabrics by Skype or Zoom, receiving the fabrics [at our homes]. I was sending them sketches by WhatsApp, after explaining what I could with my mannequin in my house… We were doing calls every three hours, because we wanted to make sure we were delivering a collection, to show the togetherness of my team and of my supply chain.”
