Footwear is no longer considered a necessity. Today, it has evolved into a sustainable accessory that provides the ideal balance of comfort and style while also demonstrating a profound dedication to minimizing the industry’s carbon footprint. In fact, it is true that the fashion industry, including footwear brands, is an ever-evolving industry that constantly seeks unique ideas to further its reach and build credibility in the minds of customers. Thus, in the complex world of business, footwear brands need more than mere good products and services. Customers must be persuaded of the seriousness of the brand and its dedication to the well-being of people and the environment. In this regard, one of the most impactful methods for creating this mind space is to go for certifications, with the Bureau of Indian Standards (BIS) being a compulsory one.
Today, in a world where transparency and quality are of great importance, the Department for Promotion of Industry and Internal Trade (DPIIT) has introduced a Quality Control Order making the BIS standard obligatory for all kinds of footwear. In this regard, all footwear must display the Indian Standards Institution (ISI) mark in accordance with a licence from the department. Selling footwear made of leather or other materials would be prohibited without an ISI mark. Therefore, all manufacturers and vendors are directed to only import or sell footwear with the ISI mark in order to maintain consumer safety and confidence.
Additionally, the introduction of the Bureau of Indian Standards (BIS) into the footwear industry marks the beginning of an age characterized by improved quality, increased global competition, & a strong dedication to environmental stewardship.
Here, let’s delve into the profound implications of these standards, casting a discerning eye on how they are poised to shape the trajectory of the Indian footwear domain:
Setting New Pinnacles of Excellence: The BIS standards’ introduction to the footwear sector represents a
significant turning point. It acts as an unwavering assurance that shoes made in India adhere to high standards of quality. Unquestionably, BIS standards are ready to improve footwear’s general quality, boost consumer contentment, & foster everlasting trust. At the behest of an authentic certificate, the consumer can clearly understand the details and characteristics of the footwear. In turn, this will assist them in selecting the ideal footwear for themselves.
Matching Fashion with Technology: In today’s fashion world, consumers crave not only style but also unshakable comfort & durability. BIS standards cover a wide range of topics, including design, materials, & production processes. These guidelines provide momentum for the incorporation of cutting-edge technology, including 3D printing, eco-friendly polyurethane solutions, and computer-aided design, in the creation of footwear that seamlessly blends style and practicality. As a result, footwear makers must integrate technology to increase fashion-driven demand in the Indian footwear business.
Taking Control of the Global Arena: Given the importance of the footwear sector to emerging countries, India’s acceptance of BIS standards strengthens its position in the global footwear domain. To emphasize, India is currently the second-largest producer of footwear after China, with market size expected to expand at a CAGR of 4.84% between 2023 and 2028, as per Statista. As a result, in order to compete effectively in this global arena, Indian manufacturers must ensure that their products not only meet but significantly exceed international quality standards.
Promoting Environmental Responsibility: It comes as no surprise that the fashion industry is one of the most polluting industries in the world. According to a Quantis analysis, the global greenhouse gas emissions from the footwear industry alone are 700 million metric tons or more than 1.4%. Furthermore, with an annual manufacturing of millions of pairs, the industry’s ecological footprint is significant. As a result, embracing BIS developed as a helping hand in reducing environmental effects that go beyond the fields of quality and competitiveness. With their strict precautions against harmful substances, BIS standards work as a catalyst for ushering in a cleaner and more sustainable sector.
There is no denying the fact that the adoption of BIS standards in the Indian footwear sector represents a watershed moment. It symbolizes the rise of quality, the harmonic synergy of fashion and technology, worldwide dominance, and a serious push towards environmental conscience. Furthermore, with a commitment to integrating innovation and environmental sensitivity, a number of footwear manufacturers have emerged as leaders in setting new benchmarks for ecologically responsible practices in footwear manufacturing. Thus, with BIS standards as their guiding North Star, Indian footwear producers are set to navigate a future that seamlessly blends style and sustainability, exemplifying a path of excellence.
Author: Neeraj Garg, CoFounder of Rymbal
