Apparel, Fashion & Retail | News & Insights

TechnoSport Expands Retail Footprint with Grand Opening in Mysore

Published: December 30, 2024
Author: TEXTILE VALUE CHAIN

Technosport, a pioneer in fashionable and functional sportswear, established a new location at Mysore’s Nexus Center City Mall. With its distinctive shopping experience for fitness aficionados, this store is a thrilling addition to Technosport’s expanding footprint in India.

The new store, which is 1,000 square feet in size, is conveniently accessible to clients due to its ground floor location in the Nexus Center City Mall. Technosport offered a unique grand opening promotion to commemorate this occasion, giving the first 100 customers a free T-shirt and the opportunity to win thrilling freebies including Boat AirDopes, power banks, and gym bags. Technosport’s dedication to encouraging an active lifestyle with premium gear was demonstrated by these freebies.

Collection Highlights:

The store featured TechnoSport’s winter new releases, such as the ground-breaking TechnoWarm line, which is intended for outdoor activities and exercises in the winter. Technosport’s goal of offering premium sportswear was accomplished by incorporating cutting-edge technology. The product line included a number of important features, such as elastic designs for maximum flexibility, quick-drying textiles made to keep up with strenuous activity, and moisture-wicking qualities that improved dryness. Furthermore, comfort throughout workouts was guaranteed by the breathable constructions. By combining these characteristics, Technosport became the preferred brand for athletes, fitness enthusiasts, and everyone looking for activewear with an active aesthetic.

“As we expand our retail presence, we are dedicated to striking a balance between stores in major metropolitan areas and those in emerging tier 2 cities,” said Sunil Jhunjhunwala, co-founder and managing director of Technosport, expressing his excitement about the new store. The choice to locate our store in a well-known shopping center like Nexus in Mysore is crucial since it gives us unmatched exposure and strengthens the standing of our brand in a developing market. This enhances our brand image even further and enables us to engage with a wide range of consumers.

“As Technosport enters tier 2 markets, the opening of our Mysore store marks an exciting chapter,” stated Rohit Kulkarni, Business Head-Exclusive Stores. Being housed in a respectable mall like Nexus enhances our credibility and demonstrates that value-driven businesses can coexist with luxury goods. Our presence here greatly improves their retail mix. We can’t wait to engage with the community and show our commitment to creating premium sportswear.”

Technosport’s cutting-edge designs and premium materials guarantee that each item offers good value. The opening of the Mysore location is in line with Technosport’s overarching plan to increase its presence both domestically and abroad in response to the growing demand for high-quality sportswear at competitive costs.

The community’s enthusiasm for TechnoSport’s products was demonstrated by the large turnout of local fitness enthusiasts and media representatives at the launch event.

Customers may anticipate perusing a wide selection of our best-selling items in addition to an intriguing array of our most recent collections, all of which are offered at our Mysore store. To view exclusive collections and take advantage of ongoing specials, customers are encouraged to visit the recently opened Technosport store at Nexus Center City Mall.

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