Because there is no fixed Indian standard size, Indians have had a lot of trouble with clothing fittings. Furthermore, the Indian e-commerce sector is thriving ahead of the epidemic, although returns of clothes are increasing due to fit difficulties.
To address this issue at the grassroots level, the National Institute of Fashion Technology (NIFT), New Delhi, under the auspices of the Ministry of Textiles, Government of India, has launched a massive national sizing survey to create an anthropetic database measurements of Indians, which will accurately represent the Indian population.
The survey will be conducted in six different cities located in different regions of India using non-contact human safe 3D body scanning technology. The findings of the study will have applications across various other industries where the insights from this data can produce ergonomically designed products which are well suited for the Indian population.
The first-of-its-kind survey in India will capture more than 100 anthropometric data points from each participant. The historical project approved by the Government of India and supported by industry consortium CMAI will take into consideration contributions from more than 25,000 people in the age group of 15-65 years. After the completion of data which is supposed to be completed by the end of 2022, India will have its own standard size which will diminish the problems of Indian consumers and the home grown apparel market.
