Industry And Cluster | News & Insights

CCI launches Indian cotton brand Hira.

Published: February 27, 2020

The Cotton Corporation of India (CCI) launched Indian cotton brand Hira in Mumbai today. CCI chairman Ali Rani said she has worked hard to change Indian quality parameters under CCI procurement and currently it is the best quality at par with global standards. The Southern India Mills’ Association (SIMA) hailed the launch of the cotton brand.

CCI, established in 1974, started its MSP operation in 1985 and is helping cotton farmers and the cotton textile industry. The industry has been pleading the ministry of textiles to standardise and brand Indian cotton, SIMA said in a press release.

Cotton Association of India president Atul Ganatra said government agencies like CCI and the Maharashtra Federation are likely to procure more than 100 lakh bales under minimum support price (MSP) operations this season, according to a report in a top business daily.

SIMA chairman Ashwin Chandran said CCI started enforcing the fair average quality norms from cotton season 2018-19 and was successful in its venture.

Chandran has also appealed to Prime Minister Narendra Modi to launch the Technology Mission on Cotton in a revised format to increase productivity, which is only around 460 to 500 kgs per hectare now as against 1,500 to 2,200 kgs per hectare in over 20 countries.

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