LIFESTYLE | News & Insights

In an exclusive collaboration with Tata CLiQ Luxury Bvlgari opens its own unique

Published: October 28, 2024
Author: TEXTILE VALUE CHAIN

~The brand’s curated assortment of fine jewellery, watches, leather goods, and India-inspired editions, including the newly launched Mangalsutra sautoir necklace, are now available on the platform~

Bengaluru, October 28, 2024: In order to build their first digital shop in India, Tata CLiQ Luxury, the country’s leading luxury lifestyle platform, has announced an exclusive cooperation with Bvlgari, the Magnificent Roman High Jeweler. This strategic partnership is Bvlgari’s first foray into the Indian e-commerce market. With this introduction, affluent customers nationwide may now buy Bvlgari’s renowned watches, handbags, and jewelry from the convenience of their homes. Given the continuously shifting worldwide market and the rapidly changing purchasing preferences of Indian consumers, luxury e-commerce platforms are essential for drawing in new clients from all over the nation. By fusing its exceptional savoir-faire with Tata CLiQ Luxury’s digital know-how, Bvlgari has established this ground-breaking collaboration to optimize the reach of its high-end product line for this rapidly expanding new clientele.

The Bvlgari digital boutique on the Tata CLiQ Luxury platform features a carefully chosen selection of its most renowned pieces, ranging from timeless pieces like the Serpenti Viper bracelets and B. zero1 rings to India-inspired pieces like the B. zero1 Kada Bracelet and the iconic Bvlgari Bvlgari Mangalsutra. Bvlgari watches, such as the renowned Serpenti, the renowned Octo Finissimo series, and the exquisite and multipurpose Octo Roma, will also be available at the digital store. Additionally, a large selection of leather products and accessories are available for purchase.

Additionally, Tata CLiQ Luxury and Bvlgari will provide a specialized luxury concierge service for a smooth and improved online shopping experience. This will allow clients to receive a personalized shopping experience from Bvlgari-trained specialists who can help them along the way.

Gopal Asthana, CEO, Tata CLiQ, “We are honored to welcome Bvlgari to Tata CLiQ Luxury,” he said, expressing his excitement about the collaboration. We are honored to be their e-commerce partner in the nation, since they are renowned for their stunning designs and unmatched craftsmanship. With this launch, we are further enhancing our portfolio, with a particular emphasis on the jewelry, watch, and accessory categories on the site. Our goal is to introduce renowned luxury brands to Indian consumers, and we are excited to provide them with an unparalleled online luxury shopping experience.

Speaking about the launch, Jean-Christophe Babin, CEO, Bvlgari, said, we are excited to launch a new chapter for Bvlgari in India with our collaboration with the country’s top luxury lifestyle platform, Tata CLiQ Luxury. Through this significant collaboration, we are able to introduce our recognizable designs throughout India and connect with clients that value beauty, quality, and fine craftsmanship as much as we do. Together, we aim to provide our clients with the same level of care and hospitality that they receive in our boutiques when they purchase online.

The renowned luxury designs of Bvlgari are now available on Tata CLiQ Luxury.

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