News & Insights

House of Anita Dongre Unveils Spring-Summer ‘21 Collection Featuring TENCEL™ Fibres

Published: April 13, 2021
Author: Manali bhanushali
  • The Spring – Summer ’21 collection titled ‘Sounds of the Forest’ aims to inspire conversations around conserving and flourishing forests
  • Collection made from TENCEL™ branded modal fiber

April 13, 2021, India: TENCEL™ branded fibers by Lenzing Group in collaboration with Anita Dongre, today unveiled a new Spring Summer’2021 collection – ‘Sounds of the Forest’. The collection showcases TENCEL™ branded fibers originating from sustainably managed forests and inspires soul-stirring renditions of nature. The collection marks a key milestone in the successful partnership of the Lenzing Group and Anita Dongre.

The collection uses renewable and biodegradable materials featuring light and easy ready to wear that take after the whimsical beauty of the woodlands with harmonies of flora and fauna reflected in patterns and prints. The colour spectrums take inspirations from pastels of early mornings and deep indigos of midnight. The silhouettes created are perfect for a getaway celebrations or beachy pre-wedding ceremonies.

Speaking about the association, Mr. Avinash Mane, Head of Commercial for Textile Business, South Asia, Lenzing Group said, “We are pleased to bring out another stunning collection with the House of Anita Dongre. Our prior associations with the brand havehelped in furthering our narrative for sustainable fashion among consumers and influencers in the fashion fraternity within India. This collection – ‘Sounds of the Forest’ rings special resonance with TENCEL™ brand as it emphasizes on conserving forests, a thought which is of key priority at all Lenzing fibers. Through this collection, we hope to create a larger outreach among the industry on adopting alternative resources and processes in their brand.”

Speaking about the association, veteran designer Anita Dongre, shared; “We are delighted to collaborate with the Lenzing Group once again. As a designer who is a nature and animal lover, I think it’s important to always look for solutions that are sustainable and good for the planet.”
TENCEL™ Modal fibers are derived from sustainably managed forests and manufactured using an award-winning closed-loop process that produces fibers with a significantly lower carbon footprint and thus helps lower the ecological balance. With features like smoothness, breathability, colour retention and biodegradability, this is the perfect alternative option for both brands and consumers moving towards eco-fashion.

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