H&M India has launched H&M Home with a digital store on its online channel and through the e-commerce platform Myntra. It will soon be introduced via H&M’s existing store in Ambience Mall, Vasant Kunj in Delhi. H&M Home is a design-driven interior and lifestyle destination, offering fashion-forward decor and accessories for every room and style.
H&M Home has been launched with concepts which are divided into different rooms of the home: Livingroom, Bedroom, Bathroom, Kitchen and Kid’s room. The assortment ranges from timeless dinnerware and high-quality bed linen to modern textiles and stylish storage solutions, the company said in a media release.
“We are very excited to finally launch in India. At H&M Home, we are driven by our desire to make great design available to everyone in a sustainable way and offer products that enable people to be inspired and to express their own personal style in their homes. We simply can’t wait to introduce Indian interior lovers to the world of H&M Home,” said Evelina Kravaev-Söderberg, head of design and creative, H&M Home.
“We are glad to finally bring H&M Home to India and see it as an excellent complement to H&M’s existing offering. While fashion is in our heritage, H&M Home takes the world as their source of inspiration and we hope many people will be able to find something they like in the collections, which include everything from classic basics to the latest trends at an affordable price point,” shared Amit Kothari, regional marketing and communications manager, South Asia, H&M.
H&M Home is launching with the spring 2022 collection which will offer comforting and bohemian chic details that call for soft simplicity. Printed cushions in organic cotton form part of the range.
