November 08, New Delhi: Boutique Living, a pioneering brand by Indo Count Industries, in the realm of high-end home textiles & linens, is delighted to present the Caressa Collection. The collection is a symbol of luxury and refinement created to enhance and elevate daily life. This thoughtfully curated range incorporates TENCEL™ branded fibers of botanic origins, blended with cotton fibers, to enhance sleep quality with unmatched levels of softness, comfort, and a range of positive wellness effects.
The Caressa collection is a reflection of Boutique Living’s expertise in creating exceptional linen products. Harnessing the natural goodness of TENCEL™ fibers, extracted primarily from the eucalyptus tree, these bed linens not only exude opulence but also contribute to your overall well-being. The wellness and comfort benefits of TENCEL™ fibers, combined with the traditional softness and vibrant hues of cotton, result in bed linens softer than ever, ensuring a restful and healthier sleep.
“Boutique Living has always strived to infuse a unique appeal into all its products. The Caressa Collection is the perfect amalgamation of quality, comfort, and aesthetics. We are excited to introduce this exquisite collection to our customers, providing an ambiance of luxury and relaxation,” said KK Lalpuria CEO & Executive Director.
The Caressa Collection isn’t just about quality; it’s also about affordability. Boutique Living has ensured that these products are available at attractive price points for anyone seeking a touch of sophistication and comfort in their lives, he added.
Commenting on the new launch, Rajiv Merchant, President Domestic Retail at Indo Count Industries Limited said, “Boutique Living’s commitment has always been to infuse an exceptional touch into every offering. The Caressa Collection embodies the perfect fusion of top-tier quality, unparalleled comfort, and captivating aesthetics. We’re thrilled to present this exquisite collection to our cherished customers, promising an ambiance of opulence and serenity.”
Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL™ fiber.
“Lenzing group and Indo Count Industries share a long-standing partnership and have been developing sought-after quality linens. With TENCEL™ fibers, our goal is to offer products with superior comfort, aesthetics, and sustainability features. The Caressa Collection exemplifies these features, delivering exceptional value and experience to Indian consumers,” said Mr. Avinash Mane, Senior Commercial Director (Textiles) for Lenzing Group.
The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. The bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from Rs. 2299 (for king-size double bed-sheet sets) onwards.
For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.
About Boutique Living:
Boutique Living, a leading linen brand under Indo Count, is renowned for its exquisite designs and unwavering commitment to quality. With a wide range of premium linen products, Boutique Living aims to bring elegance, luxury, and comfort to every home.
About Indo Count Industries Ltd.:
Indo Count Industries Ltd (ICIL), is the largest global Home Textile bed linen manufacturer.
Mr. Anil Kumar Jain, Executive Chairman, has been ranked 10th amongst India’s Best Top 100 CEOs 2017 by Business Today. Under his leadership, the Company has focused on some of the world’s finest fashion, institutional, and utility bedding & sheets and has built a significant presence across the globe. Over the years, the Company has successfully carved out a niche for itself and has become a total bedding resource.
The company’s current annual capacity is 153 million meters. ICRA’s credit rating is ICRA AA- (Double A minus; Outlook Stable) for Company’s Long Term Bank Facilities and ICRA A1+ (A one plus) for Short Term Bank facilities, CARE Ratings credit rating is CARE AA- (Double A minus; Outlook: Stable) for Company’s Long-Term Bank Facilities and CARE A1+ (A One plus) for Short-Term Bank Facilities.
About Lenzing group:
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy. In order to reduce the speed of global warming and to accomplish the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission, Lenzing has a clear vision: namely to make a zero-carbon future come true.
About TENCEL™
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product fiber offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers can enhance the breathability of fabrics and have a minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. A variant of the Lyocell production process also produces the TENCEL™ Luxe branded lyocell filament, which is an extremely fine filament yarn for luxury fabrics and supremely smooth to the touch. Exhibiting high flexibility, TENCEL™ Modal fibers enhance textiles with a naturally soft quality. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
