Connect with exciting Indian home market
In its 13th edition, HGH India, a well-established, bi-annual trade show for home textiles, home decor, home furniture, houseware and gifts, is slated to take place from July 4-7, 2023, at Bombay Exhibition Centre, Mumbai. Indian and International exhibitors will present their innovations and product range for Autumn/Winter 2023-24 to the retailers, distributors, importers, wholesalers, interior designers and institutional buyers from across India. HGH India attracts over 37,000 serious trade buyers from about 570 cities and towns across India and 28 other countries. 700+ brands and manufacturers from 32 countries exhibit their products. At HGH India, inspiration, ideas and opportunities come together for simple everyday home needs to high-end lifestyle and luxury products.
Mr. Arun Roongta, MD, HGH India feels, ‘With 1.4 billion people, 65% of whom are below the age of 30 years, India is amongst the most promising global markets where demand for home products is growing by 15% per annum. We are an India-focussed, global platform for initiating direct communication between businesses on distribution, retail, sourcing, product development, market research and new business partnerships. We are hopeful that the upcoming Autumn/Winter 2023-24 edition will once again bring the industry leaders and emerging players under one roof, offering opportunities to collaborate, share ideas and grow together.’
12th edition of HGH India was held in the month of December 2022 in Mumbai. It received 29,430 visitors from 570 cities and towns across India and 29 other countries. While this number was lower than 37,200 visitors in July 22, it was 28% higher than 21,300 in December 2021 in Greater Noida, clearly indicating a rising buyer interest in the second sourcing season of December, introduced by HGH India. Significant increase in visitors from tier II & III cities & towns was noticed.
This edition of HGH India will have special focus on six fastest growing categories- World of Sleep, Home Furniture, Walls & Windows, Floor Coverings, Smart Kitchen and Kids’ Home. Categories like wallpapers, mattresses, home furniture, kids’ home, floor coverings and houseware are showing even higher growth. Educated, urbanised and aspiring young Indian consumers now possess purchasing power and control major buying decisions. A consistent GDP growth of 7% per annum supports this aspiration.
Focus 2023
Product needs of Indian consumers continue to change with their evolving lifestyles. Every year, some product categories are brought under Special Focus to help them develop and grow faster. For this edition, HGH India has identified six product categories for emerging long-term opportunities in home business. These high potential products and segments have been kept under special focus for the year 2023, while continuing to offer a wider range and innovations across all home product categories.
World of Sleep
With gaining popularity amongst retailers over the last three editions, World of Sleep pavilion at HGH India will continue to impart useful information for retailers and channel partners on innovations in sleep products like mattresses, pillows, blankets and comforters. In addition to good quality of these core sleep products, brands and manufacturers are discovering the importance of products like mattress protectors, sleeping bags, sleeping pods, sleeping gadgets and the right music, light, room temperature, colours, aromas and fragrances, air purifiers etc. in ensuring a good quality sleep.
A joint initiative by HGH India and Indian Sleep Products Federation (ISPF), World of Sleep pavilion at HGH India will continue to educate retailers and trade visitors on upcoming trends in sleep products. World of Sleep is a unique opportunity for manufacturers and brands to promote their innovations amongst retailers and distributors across India.
Home Furniture
Retailers across home categories are now adding full range of indoor, outdoor and accent home furniture to their stores as the consumers are seeking complete home décor solutions under one roof. After a very positive response from the buyers, HGH India will further expand the Home Furniture segment by introducing an exclusive hall for this category. A wide and varied range of living room, dining room, bedroom, kitchen, study room, bathroom, home office furniture, accent furniture, kids’ furniture, outdoor & leisure furniture will be showcased and it will help retailers source from wider options.
Indian and International home furniture brands and manufacturers across categories will find an opportunity to connect with well-established home & furniture retailers, interior designers, architects, distributors and potential franchisees across India.
Walls & Windows
Walls & Windows pavilion was well-received by the visitors at the last edition of HGH India. Greater style and convenience sought by consumers inside their homes is leading to innovative materials and technologies that combine aesthetics and functionality on their walls and windows. From simple wallpapers and curtains, the focus is shifting to automation, advanced sun protection materials, personalised designs and expression of one’s taste and personality.
Wallpapers, blinds, curtains, wall finishes and window automation are rapidly growing segments in India. Being one of the oldest categories in the Indian furnishing market, Walls & Windows need to reinvent and adapt to modern designs, technology and functional hardware. Effort will be to showcase innovations in these segments through HGH India July 2023.
Floor Decor
With demand for floor coverings in India growing at 20% per annum, retailers are now allocating increasing floor space to this category.
With advent of technology and materials, innovations in functional and decorative floorings get introduced in the market at high frequency in all floor covering categories like carpets, wooden floorings, SPC flooring, Carpet tiles, artificial grass, bath mats, door mats, vinyl flooring, synthetic floorings, kids room flooring and so on.
Floor Décor at HGH India will focus on introducing innovations and trends in floor coverings to the retailers and educate them on innovative materials and technologies, which in turn will help them communicate with the consumers more effectively.
Smart Kitchen
Smart Kitchens are becoming a reality amongst Indian households. Today’s modular kitchens are more intelligent with smart appliances, gadgets and voice assistant. Cookware and kitchenware manufacturers too are taking the cue to introduce smarter products. HGH India 2023 will focus on the innovations in modular kitchens, kitchen appliances, cookware and kitchenware which make cooking faster, healthier, environment friendly and convenient.
Smart Kitchen pavilion will once again appraise the retailers, distributors and trade buyers on innovations being introduced by manufacturers and brands from India and other countries. It will help them understand the upcoming trends and product innovations in modular kitchens, cooking, cookware, kitchen appliances and kitchen tools.
Kids’ Home
In today’s urban lifestyle, the kids’ home shopping is getting combined with general weekend household shopping. Hence, sale of kids’ products shifting beyond the conventional kids’ stores. With better awareness and affordability amongst consumers, demand for innovative, well-designed and good quality babies and kids’ products in India is growing at 20% per annum. As kids’ home market grows in volumes and parents seek better quality products, new doors of opportunities are opening for brands and manufacturers.
Kids’ Home at HGH India offers a unique opportunity for brands, manufacturers and importers of kids’ bed & bath products, bedding, furniture, décor, toys, prams, bathroom accessories, houseware, health & hygiene to collaborate with home retailers and distributors to tap this opportunity.
Indian Heritage
Indian Heritage is an initiative by HGH India to provide a professional marketing platform for India’s rich heritage products which are aesthetically designed and skilfully hand-crafted by artisans, craftsmen and weavers for centuries. Their skills and crafts, applied to home textiles, home décor, home furniture, houseware, kids’ products, and gifts bring a unique sense of culture and heritage to Indian homes.
Since 2018, HGH India has been supporting the special promotion of Handicrafts, Handlooms, Handmade Carpets, Khadi, Coir and Jute products under its Indian Heritage programme. India’s rich cultural, craft and weaving heritage reflects across these products. Indian Heritage promotion is also supported by Government of India, Ministry of MSME, Ministry of Textiles, Development Commissioner Handicrafts, Development Commissioner Handlooms, EPCH, CEPC, National Jute Board, Coir Board, NECTAR, IICT, NDC, NHDC, individual companies, theme pavilions, trends pavilion and group participation of various national award-winning artisans and craftsmen through various Government agencies and institutions.
Active for five editions of HGH India now, Indian Heritage has been successfully connecting artisans, craftsmen and manufacturers of these products with Indian retailers, traders & gift buyers.
