Established in 1984 as a modest processing house by Mr. Satyanarayan Agarwal, SVG Fashions Pvt. Ltd. has woven a remarkable tapestry of textile excellence. Over the decades, SVG has evolved into a vertically and laterally integrated textile manufacturer, staying true to its vision of transforming “fiber to fashion.” Today, it stands as a one-stop solution for all textile needs, from texturized yarns to stitched garments.
SVG’s journey has been marked by strategic expansions and technological advancements. The company’s establishment of a texturising factory in Silvassa in 1988 marked a significant milestone, followed by the addition of circular knitting and embroidery facilities in Daman. In 2003, SVG ventured into home furnishings with the launch of the “Karma” brand. The introduction of garment manufacturing capabilities in 2008 further solidified its position as a comprehensive textile provider.
Below is a timeline highlighting their significant milestones:
Through these milestones, SVG has consistently demonstrated its commitment to quality, innovation, and sustainability, ensuring that we remain at the forefront of the textile industry.
Capabilities and Products
SVG boasts a comprehensive range of capabilities that encompass various aspects of textile manufacturing:
- Texturizing: The texturizing facility serves as the first link in the value chain, equipped with high-speed draw texturizing machines.
- Knitting: SVG offers an extensive knitting facility that includes circular, flat, and warp knitting technologies.
- Weaving: The weaving unit features modern, fully air-conditioned plants with advanced machinery from renowned manufacturers.
- Embroidery: The sophisticated embroidery unit is equipped with both schiffli machines and multi-head machines, allowing for intricate designs.
- Processing: As the foundation of operations, the processing unit is comprehensive and state-of-the-art.
- Garmenting: Introduced in 2008, the garmenting facility represents the culmination of the value chain, transforming fabrics into finished garments.
The product range includes high-quality yarns, fabrics, and home furnishings, catering to a diverse clientele across various sectors.
Commitment to Sustainability
At SVG, there is a strong recognition of the importance of sustainability in today’s business landscape. The company’s commitment to a sustainable future is reflected in its operational practices and initiatives. SVG has implemented several structural reforms and built infrastructure to meet its sustainability goals:
- Recycled Materials: SVG sources recycled polyester made from PET bottles, contributing to the reduction of plastic waste.
- Efficient Mask Production: During the COVID-19 pandemic, the company pivoted its operations to produce double-layered reusable fabric masks, utilising cut-waste fabrics and serving over 20,000 masks to its team and frontline workers.
- Eco-Friendly Practices: The processing house uses eco-friendly dyes, pigments, and chemicals, minimising environmental impact.
- Effluent Treatment: The effluent treatment plant recycles more than 80% of the effluent generated, showcasing SVG’s commitment to responsible water management.
- Energy Efficiency: The company has replaced most fluorescent lights with LED lights in its offices, installed rooftop solar panels to harness renewable energy, and built energy conservation systems in its plants.
These initiatives not only align with SVG’s corporate values but also contribute to the broader goal of an “Atmanirbhar India,” fostering self-reliance and sustainability in the textile sector.
Social Responsibility: The Care Project
In response to the global pandemic, SVG took proactive steps to support the community through “The Care Project.” Recognizing the urgent need for medical accessories, the company began manufacturing double-layered reusable fabric masks for its factory workers. This initiative quickly expanded, resulting in the production of over 20,000 masks distributed to various sections of society, including frontline workers.
SVG’s leaders actively participated in this initiative, and it was a moment of pride when the Chief Minister of Gujarat, Shri Vijay Rupani, donned the indigenous masks made by SVG. This project exemplifies the company’s commitment to social responsibility and its belief in giving back to the community during challenging times.
Testimonials: Building Meaningful Relationships
The journey of SVG Fashions would not be complete without the relationships it has fostered with its clients. Testimonials from industry leaders reflect the company’s commitment to quality and service.
Devender Sangwan, Assistant Manager at ASICS India Pvt. Ltd., noted, “With the many changes in the fabric industry over the past years, we’ve been fortunate to have SVG provide every single requirement in synthetic knit fabrics to us at ASICS India. Being a composite mill, they have always ensured consistent quality and reliable delivery.“
Such endorsements motivate SVG to continue striving for excellence in every aspect of its operations.
Celebrating Excellence in Leadership
Rajkumar Agarwal was honoured with the Industrial Excellence Award from the Textile Association of India, Mumbai Unit, during a conference focused on sustainability and circularity. This recognition is a testament to his relentless pursuit of excellence and innovation in the textile sector.
Mr Agarwal’s passion for sportswear and his commitment to bringing global brands to source from India have led SVG to develop fabrics that were previously unimagined locally. His work has not only elevated SVG’s status in the industry but has also inspired the entire team to strive for greatness.
The award ceremony was attended by distinguished guests and industry leaders, emphasising the importance of sustainable practices in textiles. This recognition by a prestigious institution serves as a significant motivation for the entire SVG team, instilling pride and a shared sense of purpose.
Commitment to Technological Advancement
SVG Fashions understands that regular upgradation of technology is crucial for maintaining a competitive edge in the textile manufacturing landscape. Recently, Mr Agarwal led a team to Taiwan to engage with leading machine manufacturers, discussing new developments in textile technology. This proactive approach underscores SVG’s commitment to integrating cutting-edge technology into its manufacturing processes, ensuring that the company remains at the forefront of innovation.
By fostering relationships with global technology leaders, SVG is not only enhancing its production capabilities but also ensuring that it can offer the highest quality products to its customers. This commitment to technological advancement is a key pillar of SVG’s strategy to meet the ever-changing demands of the textile market.
A Celebration of Passion and Community
At SVG, the spirit of sportsmanship and community engagement is palpable. As the World Cup approaches, the excitement within the company is akin to a festival. This celebration of culture and camaraderie reflects SVG’s ethos, where every team member plays a vital role in the company’s success.
The enthusiasm surrounding the World Cup is not just about sports; it symbolises SVG’s commitment to fostering a vibrant workplace culture. By encouraging employees to engage with their passions, SVG cultivates a sense of belonging and pride that translates into their work.
Training and Culture: Fostering a Customer-Oriented Mindset
SVG Fashions recognises the importance of investing in its team to stay ahead in a rapidly evolving industry. The company has implemented training programs and workshops to instil a customer-oriented mindset among its employees.
To elevate the knowledge and skills of its workforce, SVG initiated workshops led by industry experts. For instance, the company invited Jaydeep Mukherjee, a Product Management professor from the Management Development Institute in Gurgaon, to conduct sessions focused on key concepts such as customer centricity and value creation. These workshops aim to sensitise the team to the latest industry trends and practices, ensuring that they are well-equipped to meet the evolving demands of the market.
By inviting industry experts to share their knowledge and insights, SVG ensures that its team is equipped with the latest industry practices and a deep understanding of customer needs.
Social Responsibility: Giving Back to the Community
SVG Fashions is committed to making a positive impact on the communities it serves. The company has actively participated in various social initiatives, such as supporting an artificial limb fitment camp for the disabled in Daman, organised by BMVSS Jaipur Foot. This camp provided high-quality, durable artificial limbs and other aids to those in need, free of cost.
Additionally, during the Ganesh Chaturthi festivities, SVG donated breathable, quick-dry, and antimicrobial polyester knit t-shirts to volunteers participating in beach cleaning efforts. By supporting these initiatives, SVG demonstrates its dedication to making a difference in the lives of those around it.
Looking Ahead: The Future of SVG
As SVG looks to the future, it is poised for continued growth and innovation. The acquisition of Raj Rayon Industries has positioned the company strategically within the polyester value chain, allowing it to control production from raw materials to finished garments. SVG aims to achieve a turnover of INR 2900 crores by FY2027, reflecting confidence in its growth trajectory.
With planned investments in technology and capacity expansion, SVG intends to enhance its production capabilities and introduce niche products that align with market demands. The focus on quality, sustainability, and customer satisfaction will remain at the core of operations as the company navigates the evolving landscape of the textile industry.
Conclusion
SVG Fashions Pvt. Ltd. stands as a testament to the power of vision, resilience, and innovation. From its humble beginnings in 1984 to becoming a comprehensive textile manufacturer, the company has consistently adapted to the changing dynamics of the industry. Its commitment to quality, sustainability, and social responsibility sets it apart as a leader in the textile sector.
As SVG continues its journey from “fibre to fashion,” it invites stakeholders and partners to join in shaping a sustainable and stylish future. Together, they can create meaningful relationships and contribute to the vibrant tapestry of the textile industry.
