LENZINGTM Lyocell Dry fiber, which is not classified as “plastic” according to the EU SUPD1, is an environment-friendly alternative to fossil-based materials in nonwoven products.
The fiber has been launched as an optimal choice for brands and manufacturers looking to develop plastic-free products for feminine care and personal hygiene thanks to its benefits of unique hydrophobic dry technology and highest level of softness*.
Lenzing – With the growing demand among brands and consumers for plastic-free materials and ingredient transparency, VEOCELTM, the flagship specialty nonwovens brand of Lenzing Group, showcased LENZINGTM
Lyocell Dry fiber at Hygienix 2023. LENZINGTM Lyocell Dry fiber which is not classified as “plastic” according to
EU SUPD, meets the growing interest for plastic-free nonwoven products across the industry and among consumers. Additionally, along with being an environment-friendly solution, the fiber delivers high-performance dryness and comfort which makes it the optimum fiber choice for absorbent hygiene applications.
Comprised of mostly fossil-based materials, absorbent hygiene products are an essential part of many consumers’ daily lives. With heightened concerns towards environmental impact, the product segment has been undergoing a change caused by shifting consumer preferences, increased consciousness and concerns towards plastic waste, and technology advancement. LENZINGTM Lyocell Dry fiber has embraced these changes without compromising on quality or performance.
A combination of high-performance liquid management, comfort, and plastic-free approach
VEOCELTM’s strategic focus at this year’s Hygienix, the premier event for absorbent and personal care
markets, was showcasing and demonstrating the unique capabilities of its LENZINGTM Lyocell Dry fiber, which
caters to the growing needs of its partners in this segment.
LENZINGTM Lyocell Dry is a cellulosic environment-friendly wood-based alternative to fossil-based fibers. Besides offering great performance features such as liquid management, dryness, gentle-on-the-skin comfort, softness, and quality, LENZINGTM Lyocell Dry helps to meet the needs of customers who are aiming to produce plastic-free applications or end products that do not harm the planet without compromising on performance or comfort.
Featuring Lenzing’s unique Dry technology, LENZINGTM Lyocell Dry’s hydrophobic characteristics & liquid-
controlling properties make it the ideal fiber for absorbent hygiene products. Its high-performing hydrophobicity makes it the optimal choice for a wide range of applications, including baby diapers, feminine care and personal hygiene products as well as adult incontinence products.
The fiber has consistently been tested by Lenzing as the softest* fiber among cellulosic fibers in both dry and wet stages. LENZINGTM Lyocell Dry will enable brands and manufacturers to deliver quality hygiene products that provide a high level of comfort, softness, and dryness.
“At this year’s Hygienix tradeshow, we noticed a shift in the industry’s perception away from fossil-based materials. Instead of the widely used synthetic materials, there is now a growing emphasis on plastic-free products to address environmental concerns and reduce plastic waste. We believe that LENZINGTM Lyocell Dry fibers will be an excellent environmental-friendly alternative for the industry, aligning with both industry & consumer interests. We are proud to collaborate with our partners to contribute to this plastic-free evolution,” said Monique Buch, Executive Vice President Nonwovens, Lenzing AG.
Protecting the planet with sustainable alternatives
According to the European Commission, the 10 most commonly found single-use plastic items on European beaches, alongside fishing gear, represent 70% of all marine litter in the EU2. The EU SUPD helps to drive more awareness around plastics in products, which in turn will increase consumer interest for plastic-free products.
As a wood-based material, the VEOCELTM branded lyocell fibers with Dry technology are made with a closed- loop production process with low water consumption, while being biodegradable3 and compostable3 at end-of- life. The fibers bring the inherent advantages of cellulose to personal care and hygiene products: natural
absorbency, liquid distribution, biodegradability, and versatility. LENZINGTM Lyocell Dry is gentle on the skin
and naturally smooth. With VEOCELTM branded lyocell fibers, what is derived from nature returns to nature –
contributing to a better future for the planet.
