October, a month that symbolizes autumn and renewal, brings with it the anticipation of festivities and the hint of winter in the air. As we embrace the spirit of the season, it is important to recognize the impact of our actions on the environment.
During this time, the streets of Kathmandu are filled with vibrant decorations and crowds of people searching for new outfits to wear. However, once the festivities are over, the aftermath becomes evident. What was once a bustling shopping district turns into a landfill, filled with discarded textile waste.
In the 2020s, fashion has become easily accessible through online platforms, allowing us to shop from the comfort of our homes. While this convenience is appealing, we often overlook the consequences of our choices. The rise of social media, online shopping, and fast deliveries has given birth to the concept of “fast fashion” – a culture of disposable fashion driven by ever-changing trends and mass production.
The fashion industry has a significant environmental impact, accounting for 8 to 10 percent of global emissions, surpassing the combined emissions of the aviation and shipping industries. The production process consumes natural resources and involves the use of chemicals that harm the environment. Additionally, the fashion industry generates a staggering 92 million tons of textile waste annually. These alarming statistics are compounded by the unethical labour practices prevalent in fast fashion.
To combat these issues, a growing number of people are embracing sustainable fashion – a movement focused on producing clothing in an ethical and eco-friendly manner. Consumers are increasingly drawn to businesses that prioritize sustainability, leading to the popularity of thrift stores and locally crafted sustainable products.
This shift towards sustainable living offers hope for a greener future, particularly in Nepal. Women in Nepal have played a crucial role in this transformation. Re-kriti, a brand established in 2022, exemplifies this movement. Founded by Nasana Bajracharya, Re-kriti specializes in creating custom bags from discarded jeans through the process of upcycling. The brand partners with local women, providing them with opportunities for economic empowerment. Their product line continues to expand, featuring various items crafted from recycled materials.
Before starting Re-kriti, Nasana Bajracharya was concerned about the clothing waste she witnessed after Dashain sales in New Road, Kathmandu. Through research and inspiration from upcycling ideas found on platforms like YouTube and Pinterest, she launched Re-kriti in February 2022.
The brand prioritizes customization to create a unique emotional connection between the customer and the product. This connection fosters a greater appreciation for the items and encourages responsible care.
As we contemplate the state of the fashion industry and its transformation, it is vital to acknowledge our role as consumers in making sustainable choices. Our decisions can drive positive change and contribute to a more ethical and sustainable fashion industry.
