The global paperboard mailer market is anticipated to accumulate a market value of US$ 12.5 billion in 2023 and is expected to garner a valuation of US$ 37 billion by exhibiting a CAGR of 11.4 % in the forecast period 2023 to 2033. The Paperboard Mailer market reflected a growth of 8.8% CAGR in the historical period 2018 to 2022.
Future Market Insights says, Rapid urbanization, the evolution of the packaging industry, growing concerns about plastic use, and advancements in wrapping and packaging applications are driving the market growth of paperboard mailer market. These mailers are used by various end users such as food, bakery, and grocery which increases their demand even more.
Flourishing e-commerce business is initiating a boost in demand for logistics and supply chain industries which is also the reason behind the market growth of paper mailers. Other factors such as rapid growth of retail sectors and product premiumization will offer various growth opportunities for the market growth during the forecast period.
Consumers are starting to prefer recyclability and composability as important packaging parameters over reusability. It underlines consumers’ rising concerns about future packaging waste’s environmental impact. Besides this, companies are also concentrating on developing recyclable paperboard products. For instance, the Cascades recently introduced a cardboard tray made from recyclable fibers. SIG has also developed cartons made from recycled polymers by using post-consumer waste. Similar kinds of innovations will augment the market growth in the coming years.
With evolution in technology like digitally printed paperboard is attracting high investments, product distributors are adopting the technology due to the solution offering interactive and colorful designs for the consumers to notice. On the other hand, government regulations enforced by many countries are also creating the demand for more sustainable and eco-friendly packaging solutions such as paperboard mailers.
Paperboard mailers are witnessing significant demand across the globe due to the increasing focus on sustainable packaging solutions. This sustainable material is also a major focus in the end-use markets as there is increased awareness in the consumers getting toward environment-friendly packaging.
Paper material is the most suitable alternative to plastic materials that are non-biodegradable and responsible for continuously degrading environmental conditions across the globe.
Along with this, use of these paper mailers in a wide range of applications such as in packaging of textiles, apparel, legal documents, medicines, and stationery among others is further fuelling the market growth. In addition, the use of paperboard for packaging mailers also provides a high-end look to the product as the material looks premium, and aesthetically pleasing and allows space for printing company details and logos which also helps in advertisement of the brand in the consumer market.
Asia Pacific is expected to dominate the market by accumulating over 41.7% market share by end of the forecast period. The region is also projected to grow with the fastest CAGR of 11.2% during the forecast period. The growth is attributed to rising demand for bleached kraft paper for packaging goods in countries in the region. Developing countries such as China and India are witnessing rapid industrial growth and expansion of production facilities, and this is leading to high demand for paperboard mailer packaging.
These packaging solutions guarantee cost savings, better safety of packaged products, and sustainability. The application areas have been increasing across various industries which are aiding in regional market growth. Expansion of food & beverage, healthcare, and consumer durables industries is another vital factor fuelling the product demand in the region.
In North America, the United States accounted for the largest revenue share of 79.4% in 2022, and the country is also projected to retain its lead throughout the forecast period. The country has better consumer awareness toward online purchasing as well as a well-established e-commerce industry. These factors are anticipated to drive regional market growth during the forecast period.
What are the Key Trends Impacting Growth of Paperboard Mailer Market?
Plastic based mailer packages are facing stringent regulations across the world due to their property of non-biodegradability. In light of all this paperboard mailer market has seen a boom in the demand across various end-use industries. Single-use plastic products are being banned by various countries and replaced by paperboard products due to their sustainable nature.
The Rise of the Internet Age has resulted in a Decline in Paperboard Mailer Market
Paperboard mailer sales have declined in the industry due to different means of conveying information such as fax machines, electronic mail, voice messages, and electronic communication system. But we have seen that new technologies have rarely abolished old technologies like radio transistors were never replaced by television.
In the same manner, we have seen people have moved ahead and replaced the traditions and rituals of gifting money envelopes during an auspicious occasion with electronic payment through mobile wallets or online transfers.
North America and Europe will have a Significant Growth in this Market
Due to the availability of a large amount of disposable income in these regions paperboard mailers market will see a boom in upcoming years. Consumers in these regions are more concerned for a sustainable environment and focus more on eco-friendly products with qualities such as recyclability, with all these aspects there will be a high rise in the market.
Why is Asia the Budding Ground for Opportunities?
The presence of emerging economies such as China, India, and Malaysia has increased the per capita income of families and thus improved their standard of living. This is the coming of urbanization in these regions, with which people are more encouraged to buy eco-friendly products due to campaigns by the government and various non-government organizations.
Further decreasing the carbon footprint of South East Asia exponentially will help to improve the demand for the paperboard mailer market.
How Competitive is the Market?
Recent developments and breakthroughs in technology, mergers, acquisitions, tie-ups, and partnerships within the companies involved in manufacturing paperboard mailers are expected to create lucrative opportunities for market growth during the forecast period.
· In September 2022, Smurfit Kappa, a multinational corrugated packaging acquired Paperbox, a packaging facility in Brazil. The company’s footprint in the nation will be bolstered by this purchase, which will also increase manufacturing capacity, allowing the company to continue to develop new business prospects and new client alliances.
· In April 2022, DS Smith developed a corrugated cardboard box for shipments of medical devices made through online commerce. The corrugated cardboard box utilizes a single-material approach instead of glued packaging with a single-use plastic insert. Furthermore, the packaging is created to be readily recyclable and to provide better environmental protection along the supply chain.
The global paperboard mailer market has seen a substantial increase in demand over the last few decades from various industries such as packaging, e-commerce, postal services, and others. Moreover, an increase in demand for environment-friendly packaging is expected to rise the growth of the paperboard mailer market in the upcoming years.
On a positive note, paperboard mailer material is made up of pulp, which is derived from non-wood sources as well as wood such as bamboo, straws and others. Wood pulp is largely generated from the recycling of waste paper. This makes the product sustainable and of low cost to be used in packaging end-use industries.
