Dylon Dyes, a textile chemicals expert, has started a new effort to encourage consumers to properly care for their clothing by providing materials such as how-to manuals.
It comes after a Dylon-commissioned study found that 66% of respondents were buying the same, if not more, clothing than two years earlier.
Dylon’s ‘Re-Dye Don’t Re-Buy’ campaign aims to educate consumers on how easy it is to revive and recycle garments whilst significantly helping the environment and saving consumers money. More than a third (34 per cent) of survey participants indicated they now buy less due to the environmental impacts of production, but many still haven’t yet been encouraged to change their ways.
Dylon Dyes’ ‘Machine Pods’ aims to encourage people to transform their wardrobes and transform their existing clothes with Dylon Dye’s ‘machine pods’ before making new purchases. Those that engage with the initiative can access video content such as how-to guides on prolonging a garment’s wearability. User generated content will also be encouraged so that the general public can offer up their tips and tricks for dyeing and repairing garments.
