Dyes & Chemicals | News & Insights

“bluesign® Denim: A Sustainable and Responsible Choice

Published: July 14, 2023
Author: TEXTILE VALUE CHAIN

bluesign® Denim is the ideal option for those who prioritize the environment and sustainability. It represents a commitment to clean chemistry and production practices that minimize the negative impact of the textile industry on both people and the planet. The bluesign® team collaborates closely with denim partners to eliminate harmful inputs and ensure sustainability throughout the production process. By working towards the cleanest denim in the world, bluesign® guarantees safety for workers, the environment, and consumers. You can enjoy the freedom and individuality of denim while making a reliable and sustainable choice with bluesign® Denim.”

The core objective of bluesign® Denim is to collaborate with partners to create the cleanest denim in the world. They are dedicated to guaranteeing the safety and well-being of workers, protecting the environment, and providing consumers with a reliable and sustainable choice (and potentially a consumer facing mark.)

We would greatly appreciate it if you could review the attached PDF outlining. We have exciting announcements about the bluesign® Denim program and our partners coming up in the next few weeks. We are more than happy to provide any additional information you may need or to arrange interviews with bluesign’s Kutay Saritosun – a denim industry guru with a dynamic vision for the program, and we believe his insights would be valuable to your coverage.

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