A new brand identity for its primary textile brand, Tencel, has been revealed by Thenzing Group, a provider of regenerated cellulose fibers to the textile and nonwoven sectors. Tencel is made using few resources and comes from woods that are responsibly managed. In the Intertextile Shanghai Apparel Fabrics Trade Fair, the new branding concept, “Nature. Future. Us.,” was unveiled.
With a focus on innovation, teamwork, and sustainability, Tencel hopes to better match with emerging market trends. Consumers and business partners are becoming more supportive of eco-friendly methods, as this update shows.Tencel fibers are made using resource-saving techniques and responsibly managed forests. In order to increase circularity in the manufacture of fiber, the company is also investigating the utilization of waste resources, such as orange peel and cotton waste.
According to Eva McGeorge, senior director of global marketing and branding for Lenzing AG’s commercial textiles, Tencel has an “inspiring and inclusive voice” with the new concept.
McGeorge added that the company’s most recent development strengthens its dedication to resource-conserving and circular business processes, which span the gamut from obtaining raw materials to disposing of end-of-life products. She underlined that genuine change cannot be achieved without an industry-wide revolution.
