This week saw the annual Cotton Day celebration organized by Cotton Council International (CCI) in Coimbatore, India. The event included an enlightening conference that connected the development of the Indian cotton textile sector to the consumption of cotton in the United States. India’s crucial role in the world’s cotton consumption, according to CCI Representative Peush Narang, was a major factor in the extensive talks about the future of U.S. cotton in the global and Indian textile industries. “India’s vibrant textile sector depends heavily on American cotton,” India’s and the world’s textile industries will be impacted by the superior quality of American cotton as well as innovation, ethical production practices, and technological advancements pioneered by the American cotton sector. India’s top export markets receive a superior, long-lasting, and superior product made from American cotton and the resourcefulness of Indian textile mills. One of the creative initiatives that sets American cotton apart is COTTON USA SOLUTIONS®, which uses data, intelligence, and services. Its five business-building products demonstrate how utilizing cotton from the United States may increase a mill’s output, effectiveness, and profitability.
For mills who fulfill U.S. cotton purchase standards and are part of the U.S. Cotton Trust Protocol, a program that is raising the bar for sustainable cotton production, these cutting-edge services are provided at no cost. There are more than 115 members of the Trust Protocol in India and Sri Lanka. According to Bettendorf, “our U.S. growers have always been innovators in sustainability, but the Trust Protocol brings quantifiable and verifiable goals and measurement to the key sustainability metrics of U.S. cotton production.” President and CEO of Supima Marc Lewkowitz reaffirmed the commitment of the American industry to sustainable fiber production, pointing out that Supima and the Trust Protocol have worked together to deliver supply chain traceability and grant access to science-based, farm-level data.
Concerning Cotton Council International, or CCI: With the help of our COTTON USATM trademark, Cotton Council International (CCI), a non-profit trade group, works to promote American cotton fiber and manufactured cotton goods globally. Our 20 locations worldwide allow us to access more than 50 nations. To promote the use of American cotton, CCI collaborates with spinning mills, makers of textiles and apparel, brands, retailers, textile groups, governments, and the USDA. With over 65 years of experience, CCI’s goal is to establish American cotton as the fiber of choice for mills, manufacturers, brands, retailers, and consumers by commanding a value-added premium that boosts profitability for the entire US cotton sector and promotes the expansion of cotton product exports, including yarn and fiber. Go to cottonusa.org to learn more.
