News & Insights | Textile Technology

“Cotton Candy Machines: Turning Sugar into Gold”

Published: September 5, 2023
Author: TEXTILE VALUE CHAIN

Worldwide cotton candy machines market is expected to be worth US$ 108.4 billion in 2023. Future Market Insights reports say that the market is projected to grow at CAGR of 4.62% between 2023 and 2033, anticipated to be valued at around US$ 170.4 billion by 2033.

Key players in the United States cotton candy machines are investing in research and development activities to accelerate the easy and smooth functioning of cotton candy machines. Machines have evolved from guided machines to completely automatic machines over the decades Manufacturers have restructured the machine prototypes into multiple variants to make them compact and more efficient.

Manufacturers are focusing on designing cost-effective products. Cost of production and maintenance of various products was high. Advanced safety features like humidification control and spring suspension machines consume less energy and bring more stability.

Technologically advanced machines are gaining more popularity due to their convenience and simple mechanism, moreover, their ability to be portable make them an ideal equipment and save the consumers money by preventing them from spending on cotton candies made from commercial machines.

Design portability and technology upgrades in the machines would help to gain popularity among the users in the above factors are likely to boost growth in the United States cotton candy machine market during the evaluation period.

Growing number of new product developments has contributed to the high growth of the candy machine market. Different flavoured candies in varied shapes available in the market, for example, Big Red is a cinnamon-flavoured gum manufactured by Mars Incorporated.

Companies are also invested in new product launch, which is further boosting the market demand for candies. Product innovation also aimed at addressing the growing health issues pertaining to candy consumption, such as diabetes as these led the key players of the market to come up with sugar-free candies targeting the diabetic population and also lowering the risk for potential diabetes among their customers acting as a restraint for the market.

Prominent Growth Drivers

Rising Demand for Sugar-free Candies

Sugar-free candies have gained commercial momentum in recent years due to increased health consciousness and desire for low-sugar chocolates, confectionery items. Main explanation for the rise in demand for sugar-free confectionery among the general public is an increase in the number of diabetic people.

Sugar-free candies are observing high growth in the global market, owing to the recent developments in the candy flavours, their appearance, and their mouthfeel. Majority of the manufacturers are focusing on product development in line with the organic food culture across the world.

Market is Expanding as the Number of Players are Offering Innovative and Focusing on Product Development.

Companies are offering cotton candy machine especially for parties which are portable and are super easy to command it just has one on-off switch and it can produce all kinds of shades of candies with different flavours. Such offerings are gaining traction of consumers to adapt such products.

Brief Assessment of Challenges Impacting the Market

High Maintenance Costs and Complex Installation Processes Inhibit Market Growth

Demand for these merchandisers is increasing with the growing awareness of flavour and food quality. Complex installation procedures are a major factor limiting the market surge.

Merchandisers require additional time for installation and the expense of product maintenance rises even more as these ducts must be sealed and insulated from outside dirt and dust. Leading companies are putting in their best efforts to stay in the market and maintain their stability.

Region-wise Analysis 

Why is North America Emerging as an Opportunistic Market?

United States is considered as the Lucrative Market for Cotton Candy Machine Market Globally

People living in United States and Canada are much fond of parties, family get-togethers etc. so one can notice candy machines in their every functions. Players in the market are even providing portable and innovative candy makers so that even while travelling the consumers can enjoy the cotton candies. Apart from this in order to attract the small kids the manufactures are offering cotton candy machines in different designs with numerous pictures on it.

Why is European Market acting as an Opportunistic Market?

European Market is anticipated to have a Robust Growth in the Market

One of the most influential current trends that has reshaped retail offerings is premiumization.

Demand for decent and premium quality candy makers in the Europe is expected to grow as consumer spending increases.

Why is Asia Pacific Market acting as an Opportunistic Market?

Asia Pacific region is said to Hold a Lucrative Position

Asia Pacific region holds a lucrative position in the candy market and is expected to continue to do so over the projected period, with China and India emerging as the major markets for candy which is due to the increased popularity of chocolate-based confectionery goods, the existence of significant players, and the main companies increasing product introductions. The Asia Pacific market for global cotton candy machines market is likely to grow share of 21%

Growing population in the region has led to a high demand for candies, fueled by the impulsive purchase behavior of consumers. Many countries like India, China and Japan are witnessing campaigns and media advertisements related to innovative candy products, which are directly impacting the sales rate of sugar-based confectionery. Companies are increasingly launching products with innovative flavors such as raw mango, tamarind, and strawberry, among others, to attract consumers in these emerging markets. The candy Market in India is growing at the fastest rate in the region, where manufacturers are integrating new technologies and expanding production facilities have had a favorable influence on total demand growth.

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