Apparel, Fashion & Retail | Fashion | News & Insights

Trend: The Verdant Adviser

Published: May 23, 2022

How justifiable is your closet? Jessica Carroll dares trend’s sustainable capability.

Not a top start. All Asos says about these footwear is that they are a combine of ‘textile’ and ‘other materials’. Other? When contacted, Asos established they are textile, thermoplastic rubber and PU leather, however barring making this specific breakdown without difficulty available, how are consumers intended to recycle them responsibly?


These have been made in China – which skill extra transport emissions. On the barely brighter side, Asos is obvious about its suppliers and publishes its manufacturing facility listing on the Open Apparel Registry. By 2030, it plans to have furnish chains mapped returned to raw-material degree for all its own-brand products.

Carbon Footprint

Let’s be frank, this is quick fashion, so clients don’t choose to wait lengthy for orders. While Asos has been lowering its carbon footprint, air freight, it says, ‘remains an vital choice for shorter lead times’. It doesn’t country how these footwear acquired to the UK, however the brief lead time plus the lengthy distance suggests they had been probable flown here.


This is greater promising. The footwear come in a one hundred per cent recycled box, inside an eighty per cent recycled plastic mailing bag. Asos additionally encourages clients to ship again used luggage with any returns – final year, 450 tonnes of historical packaging was once became into mailbags. Impressive.

Extra Mile

In 2019, Asos signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, an initiative that encourages a round financial system (where waste is continually reused to make new products). By formally committing to decreasing non-reusable plastic, Asos has made itself accountable. We’d like to see extra fast-fashion shops following suit.


Yes, Asos has made an effort to motivate recycling and be obvious about suppliers, however it additionally has extra than 85,000 merchandise for sale at any given time – which is by no means going to inspire humans to save extra sustainably. And with its ambitions to amplify own-brand income by way of a whopping £1 billion in the medium term, it’s clear that slowing down isn’t on the company’s agenda.

Our Rating: 2/5 Only tentative tries at actual alternate

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