Apparel, Fashion & Retail | News & Insights

Three days of seminars, six themed forums to ‘bolster international textile business’ at this week’s Intertextile Apparel

Published: March 5, 2024
Author: TEXTILE VALUE CHAIN

Shanghai, 4 March 2024. Set to open doors from 6 – 8 March, the comprehensive Spring Edition is one of the most important sourcing events on the calendars of buyers from across China and around the world. Beyond the booths of its over 3,000 exhibitors, who will cover 7 halls at the National Exhibition and Convention Center (Shanghai), the 190,000 sqm textile platform will play host to 35 seminars, forums, and panel discussions. Many of the show’s visitors will be drawn to various topics covering themes Design & Trend, Market Information & Business Strategies, Sustainability Issues, and Technology & Solutions.

Speaking a few days before the fair’s opening, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “There are few places where the global apparel industry can effectively gather in such numbers. While opportunities of course abound across the show floor, our fringe programme’s diverse offerings this spring will go even further to bolster international textile business, and equip industry players with much-needed insights for on-trend sourcing.”

With many buyers seeking solutions for Spring / Summer 2025, the Design & Trend segment of the fringe programme is set to spotlight the Intertextile Directions Trend Forum’s theme TURBULENCE and its four distinct trends: Grace, Immersive, Switch, and Voices. Beyond the international trend forum in Hall 5.1, the following domestic trend forums will offer category-specific inspiration: Denim (Hall 7.1), Fashion Focus (Hall 6.2), Sustainability (Hall 6.1), and Technology & Functional (Hall 8.1). For more in-depth information, visitors can join one of three guided trend tours, or attend various related seminars across the three-day show.

To provide attendees with up-to-date insights in an ever-changing economic landscape, Market Information & Business Strategies will feature three events, including a presentation about the evolution of the TENCEL™ brand in China by Ms Maggie Li, China Head of Marketing & Branding, and Ms Julia Ulrich, Head of Product Management Textiles, both of Lenzing Group.

As one of the industry’s most important focuses, Sustainability Issues will be aligned to ‘Texpertise Econogy’, the new umbrella for sustainability activities at Messe Frankfurt’s more than 50 textile trade shows worldwide. At Intertextile Apparel, related seminars comprise “2024 OEKO-TEX Standard Updates” by Hohenstein and Testex AG, “Threads of Innovation: Unveiling the Future of Textile Recycling” by HKRITA, and more.

Technology & Solutions, meanwhile, will encompass topics specific to innovation, with the main highlight being CCPIT-Tex’s Intertextile Forum.

All seminars, product presentations and panel discussions will take place in 5.1-K48 Forum Space, 5.1-K149 Textile Dialogue, and 6.1-J104 Talking Point. View the full fringe programme here.

Wide spectrum of exhibitors to showcase up-to-date offerings

Joining the fair’s over 2,600 Chinese suppliers, more than 450 exhibitors from 23 other countries and regions are preparing to capture the attention of a vast domestic and international market. Compared to last year’s edition, new exhibiting countries and regions are Ethiopia, Indonesia, Peru, Singapore, and Spain. Others include Argentina, Australia, Denmark, Germany, Hong Kong, India, Switzerland, the Netherlands, the UK, the US, and Vietnam.

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