Bangalore, xx September 2023: Mensa Brands’ Dennis Lingo, is excited to announce its venture into women’s fashion with DL Woman. The brand has successfully ventured into the Lifestyle, Travel, and Accessories (LTA) markets, solidifying its position as a one-stop destination for individuals seeking quality and convenience.
DL Woman pays homage to the contemporary woman, symbolising her ability to navigate life’s intricacies, embracing challenges and celebrating victories with style. It is designed to empower her with attire that effortlessly adapts from the boardroom to her cherished moments outside of work. The collection is a range of dresses, tops, shirts, and a selection of bottoms. It is available for purchase on dennislingo.com and Myntra, with prices starting at INR 799.
DL’s Lifestyle, Travel, and Accessories range offers an array of products, including backpacks, soft/hard luggage, wallets, belts, socks, gift boxes, and travel organisers.
The brand’s vision for these additions embodies a commitment to offering unique, one-of-a-kind designs at affordable prices. This ensures that customers not only receive top-notch quality but also exceptional value in every product category.
Ananth Narayanan, Founder & CEO of Mensa Brands, expressed his enthusiasm for this expansion, stating, “Dennis Lingo is transforming into a comprehensive lifestyle brand, introducing an array of offerings including women’s wear, lifestyle products, accessories, travel essentials, and more. Our vision is to provide people with a holistic experience that transcends fashion. We believe in empowering individuals to embrace every facet of their lives with
confidence and style, from their wardrobe choices to their travel adventures.”
Mensa Brands acquired Dennis Lingo, a beloved men’s casual wear brand, approximately 2 years ago. Since then, the brand has witnessed remarkable growth, registering an impressive 6x increase in its performance while maintaining a positive EBITDA. With a vision of achieving omnichannel excellence, our journey commenced with the opening of our first store in Bandra Kurla Complex, Mumbai, in May. We are thrilled to announce that our second store is set to
launch in Hyderabad this October.
