Behind every piece of clothing there is a complex supply chain, a long value chain, characterized by technological revolutions that increasingly include corporate responsibility. This is precisely the theme of “Unveiling the fashion backstage”, the docuevent with a multisensory narrative that gives voice to the interpreters of the wardrobe industry, whose role is often taken for granted but is more than fundamental. The White Show realized it in collaboration with Giusy Bettoni, CEO of C.L.A.S.S., and Marco Poli, CEO of The Style Lift. And in this context, Iluna has been chosen to represent the world of lace, as a company committed to writing a new chapter in its history.
Iluna Group was born in 1970 from an idea of its founder Luigi Annovazzi. It was the beginning of a success story that made the company a point of reference in the international manufacturing industry. With a worldwide branched production, commercial and distribution network, today Iluna is among the first 3 world players in the lace sector.
The beating heart of Iluna is ILUNA Lab, an incubator of technological and stylistic innovations, which includes Black Label, the company’s flagship product, which earned it the “Creators of the Year 2013” award, including ultra-thin lace and the Green Label line, fully certified by GRS (Global Recycled Standard) for recycling technology. Through the collaboration with the best producers of fibers and yarns, such as ROICA™ by Asahi Kasei, Renycle®, Amni Soul Eco® and Q-NOVA®, products are made at the forefront of technical innovation and sustainability to meet the highest quality standards. The research and development department, together with the style and product office, track the next big trends in fashion, also collaborating with the most innovative and interesting international designers, to offer the perfect combination of style and innovation.
Over the years, Iluna has been able to respond to the challenges posed by the market in terms of technology and sustainability, transforming them into opportunities for growth and becoming a virtuous example to be followed by the entire supply chain. As a spokesperson for aesthetic and responsible innovation in the lace industry, Iluna offers
smart solutions to the contemporary consumer in different areas of the wardrobe: from athleisure to fashion and underwear, from sarongs to bodysuits, from evening dresses and bridal gowns to the world of denim and high fashion. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors already chosen by leading brands such as Calzedonia, Intimissimi, NOO, Nénés, Cosabella, Raffaella D’Angelo, Tiziano Guardini and Triumph. A certainty that increasingly integrates the value of responsibility, so much so that the percentage of sustainable production has risen from 3% in 2018 to 52% in 2021. When numbers count.
Among the main proposals signed Iluna Group that will enchant visitors during WSM: recycled and customizable tulle and flock, relief designs with 3D effect in chenille and multicolor lurex and lace ennobled with natural dyes or prints with a very low waste of water.
