Drawing inspiration from the first glimpse of spring in Manhattan, the Kate Spade New York Spring 2024 collection captures the energy one has when you abandon your winter wardrobe…and refuse to go back.
The brand’s High Line takeover then opens to the public, inviting the New York community to embrace an unexpected moment of joy and respite in an iconic New York setting.
Notable attendees included: Christina Ricci (actress, “Yellowjackets,” “Wednesday”), Justine Skye (musician), Aoki Lee Simmons (model), Molly Gordon (actress and director, “The Bear,” “Theater Camp”), Stephanie Hsu (actress, “Joy Ride,” “Everything Everywhere All At Once”), Sofia Wylie (actress, “School for Good and Evil,” “High School Musical: The Musical: The Series” and kate spade new york Social Impact Council Member), Kenzie Ziegler (singer) Anna Cathcart (actress, “XO, Kitty”), Whitney Port (Fashion Designer and TV personality), Allison Holker (dancer, choreographer, actress), Delaney Rowe (TikTok personality), and influencers Haley Baylee, Taryn Delanie Smith, Yu Ling Wu, Izzi Allain, Skylar Marshai, Ruby Lyn, Kate Bartlett, Valeria Lipovetsky and more.
(8th September 2023, New York) Kate Spade New York today unveiled its Spring 2024 collection with a presentation during New York Fashion Week at the Chelsea Passage on The High Line – an iconic New York park elevated above the streets of Manhattan’s West Side. The collection – designed by Tom Mora (SVP and Head of Design, RTW & Lifestyle Categories) and Jennifer Lyu (SVP and Head of Design, Leather Goods and Accessories) celebrates Kate Spade’s brand DNA through the use of vivid colors, graphic patterns and unexpected textures.
The Spring 2024 collection inspiration began with the idea of the first glimpse of spring in Manhattan…when, early in the season, New Yorkers are greeted by an unexpected, beautiful day and the city suddenly comes to life. There is a certain feeling that moment brings – it sparks release, excitement and hope for what’s to come. The Kate Spade New York collection is a celebration of that universal feeling, and the joy that it evokes.
Spring 2024 delivers on the brand’s promise of femininity and joyful expression, this season designed with a more relaxed positioning that creates a sense of tension. Styling is polished yet undone, constructed and unconstructed, with vibrant colors that are complemented by soft tones. The collection brings a “sportif” aesthetic with casual silhouettes, clean lines and a modern take on suiting, all with a classic kate spade twist.
As Spring is the season of new beginnings, in 2024, Kate Spade will reintroduce its iconic Noel Print – an archival classic launched by Kate and Andy Spade in 1999. Noel is both playful and pragmatic, reimagined for today with a bright new energy. Adding another layer of dimension to the kate spade brand codes, the Noel capsule’s bold graphics and bright color palette bring a youthful sensibility to the collection, and will be seen across categories.
Tom Mora and Jennifer Lyu shared: “There’s nothing quite like the first hints of Spring in New York City, and the feelings of excitement, optimism and hope that are evoked when we all escape from our homes and embrace the city’s beauty. It’s a magnetic, energetic feeling that creates connectivity as friends, families and communities are coming together. This collection is a celebration of that moment, when you abandon your winter wardrobe and refuse to go back. It’s full of vibrant spring colors, fresh takes on heritage patterns, and unusual textures that drive excitement. There’s something so powerful about the way women today express themselves through personal style – it’s an evolution of creative styling, and we’re thrilled to be a part of it.
Tom Mora and Jennifer Lyu at the kate spade new york Spring 2024 NYFW presentation
Hair and makeup reflect different takes on a daytime fresh face, leaning into each woman’s natural beauty. Makeup looks by Clinique and lead makeup artist Robert Sesnek are inspired by early Spring days. Nails by Essie and lead manicurist Julie Kandalec deliver a bit of edge, with white and black micro tips and a pop of the brand’s iconic Noel symbol.
To engage Kate Spade’s digital community, the brand has partnered with model Aoki Lee Simmons to offer behind-the-scenes access to the brand’s New York Fashion Week presentation through Instagram and TikTok takeovers on the brand’s channels.
Immediately following its Spring 2024 presentation, Kate Spade’s space on the High Line will open to the public for the afternoon, inviting the local community for an iconic NYC moment in this iconic location. The brand will partner with local small businesses from the Chelsea Market Passage on The High Line – including Doughnuttery and La Newyorkina – to offer visitors a variety of treats, courtesy of kate spade. Guests can lounge in kate spade branded café tables or along the sun deck, listen to tunes from NYC musicians, and enjoy a moment of escape as they kick off the weekend.
To close out the brand’s New York Fashion week activity, Kate Spade New York is partnering with Her Campus Media and College Fashionista on the Creator’s Loft, the ultimate home base for up-and-coming Gen Z influencers from September 8-10. The three-day popup will offer influencers a space to convene, connect and collaborate. As part of the activations, kate spade new york will present a Borrow-a-Bag Bar, where fashion enthusiasts will have the opportunity to accessorize for NYFW events with a curated selection of kate spade handbags, in addition to a Wellness Reset Room, encouraging influencers to take care of their mental health and wellbeing during such a momentous week.
