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HIGH QUARTERLY SALES FOR BATA

Published: August 16, 2022
Author: DIGITAL MEDIA EXECUTIVE

Bata India on Thursday registered a 71.82%  rise in consolidated net profit at Rs 119.37 crore for the first quarter of FY23 as the leading shoe brand achieved the “highest ever quarterly sales”. The company had posted a net profit of Rs 69.47 crore in the April-June quarter in the last year, Bata India Ltd. reported in a BSE filing.

Its revenue from operations during the quarter under review was at Rs 943.01 crore, up over three-fold from Rs 267.04 crore in the pandemic-hit corresponding quarter of FY22.

“A direct outcome of the continued focus on important sections like franchise & MBO expansion, consumer relevant communication, portfolio casualisation and digital footprint expansion was reflected in the quarterly sales reaching a lifetime high,” Bata India recorded in its earnings statement.

All this received support by a continuous increase in portfolio and marketing investments. Moreover, footfalls across retail outlets saw a substantial growth besides sales through digital channels, it added.

Bata India’s total expenses were at Rs 792.58 crore, up two-fold in Q1FY23 as against Rs 371.61 crore a year ago. During the quarter, the company took measures like optimising cost structures and driving efficiencies over its value chain.

“All the cost-focused initiatives, which have been put in place across multiple work streams, are showing increasing impact quarter on quarter,” said Bata India.

MD and CEO Gunjan Shah said that Bata is witnessing a significant uptick in sales with rising demand for fashionable, trendy and comfortable footwear, over the last three quarters

“We continue to expand our reach through new franchise stores and multi-brand outlets. We opened 20-plus new franchise stores taking the total number over 320 with a strong future pipeline, expanded availability via distribution channel that continued to scale up close to 1,100 towns,” said Shah.

Simultaneously, Bata also continued to focus on driving the volumes in these inflationary times, which should show an impact in the ensuing period.

He further said, “In the face of volatile inflation and geopolitical unrest, we are aware about our cost efficiencies and have taken  various cost-savings measures across our network accordingly, which is evident in the profitability metrics. We continue to flesh out new opportunities across our value chain, which will help us capture the emerging consumer demand efficiently,”.

On outlook, Shah said: “We continue being optimistic on momentum going ahead driven by innovation via agile product creation, scaling up digital channels, expansion in Tier 3-5 towns, and productivity enhancement along with investments in our brands and stores.”

Shares of Bata India Ltd on Thursday settled at Rs 1,915.35 on BSE, up 1.69 per cent from the previous close.

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