Fashion | News & Insights

US-based Metaluxe fuses AR & fashion, launches NFT collection

Published: June 9, 2022

The US-based digital fashion brand, Metaluxe, co-founded by Chuck Hellman and Christian Barker recently announced the launch of its genesis NFT collection, which contains 10,000 hand designed suits. The suits are a reflection of Hellman’s over 30 years in luxury fashion and Metaluxe’s intuition for the future.

Each individual suit will unlock an identical and manipulatable version in augmented reality, allowing Metaluxe genesis collection holders to pose, model, and create content with their digital identities. This collection sets the stage for Metaluxe’s entry into Web3.

To bring its suits to life, Metaluxe has partnered with Vntana, a leader in the SaaS and 3D augmented reality space. Vntana’s 3D commerce platform automatically optimises 3D files and creates a sharable 3D web viewer, so all Metaluxe genesis collection holders can place and pose their suits in any environment and create their own photo/video content through the built-in camera tool.

Other key aspects of the Metaluxe genesis NFT collection will include entry into the Luxe and special access opportunities for holders, including token-gated experiences, custom designer wearables, and future drops.

Metaluxe brings together a growing community and provides immersive mixed reality experiences. While poised to deliver the tools necessary to accelerate digital identity capabilities, Metaluxe is intent on engaging the Web3 community with transparency and integrity.

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