PrettyLittleThing, owned by UK’s renowned e-tailer Boohoo Group, is all set to establish pre-owned resale marketplace sometime later in 2022.
Confirming the same, Molly-Mae Hague, UK and EU Creative Director, PrettyLittleThing, said that the new resale marketplace would initially come up as a UK-only app.
However, Molly added, later this year, the same would roll out to other global markets as well.
Notably, the marketplace will enable consumers to sell their old PrettyLittleThing items, besides second-hand items of other brands.
And its sustainable too! Molly substantiates“The marketplace would encourage sustainability and for its young customer base to rethink throw-away fashion.”
The exact date of launch hasn’t been disclosed yet.
Founded in 2012, PrettyLittleThing is a UK-based fashion retailer that aims at women in the age bracket of 16 to 42 years. It operates in the UK, Ireland, Australia, US, France, Middle East and North Africa, and is known majorly for womenswear, footwear and accessories, amongst others.