Season Zero Design Contest is Now Open

Published: October 1, 2020
Author: SaachiBhatia
The inaugural design competition will support emerging designers and artisans within the creative and fashion industries
Fred Segal, the iconic Los Angeles based experiential retailer, is teaming up with the Black in Fashion Council, an organization dedicated to securing the advancement of Black people within the industry, to launch the Season Zero design contest. The annual competition will begin accepting submissions on Oct. 1, and is open nationwide to early stage designers and artisans in an effort to provide a platform for unestablished members of the fashion and creative industries.

The grand prize winner will receive a $10,000 cash reward, a coveted pop-up showcasing the designer’s work at Fred Segal’s flagship location in West Hollywood for the Spring 2021 season and a prestigious mentorship opportunity with Fred Segal and the Black in Fashion Council. The contest will also recognize the second and third place runner ups, who will each receive a $5,000 cash prize. The cash rewards will be provided by the retailer’s charity, Fred GIVES, which is dedicated to globally cultivating the next generation of artists, makers and designers by supporting arts education in schools and communities.

“During these challenging times, we understand that it has become more difficult for designers and artisans to find the support and guidance needed to succeed in the industry. Historically, there have been even more barriers for Black creators. We’re excited to partner with Black in Fashion Council to launch the Season Zero contest and give up-and-coming talent an opportunity to kick start their journey through industry mentorship and a retail platform,” said Jeff Lotman, CEO and Owner of Fred Segal. “Our partnership with the Black in Fashion Council has been extremely valuable for our growth as a company and achieving the sense of inclusivity and community that our brand was built on.”

“Fred Segal was one of the first brands to not only join the Black in Fashion Council but also pinpoint areas of improvement. We are happy to support and endorse this programming as they continue to make strides to improve inclusivity within their retailer,” said Sandrine Charles and Lindsay Peoples Wagner, Co-Founders of the Black in Fashion Council.

For more information or to apply, please visit:

SOURCE: Yahoo! Finance

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