The latest Things to Know infographic from Cotton Incorporated has presented findings from the 9th wave of the Coronavirus Consumer Response Survey of 1,500 consumers in the US, Mexico, and China. According to the survey, consumer spending on clothing raised in the US and Mexico since the start of the pandemic, while it went down in China.
In December 2021, the percentage of people who did shopping for clothing in physical stores in the US was 60 percent, in Mexico it was 58 percent and in China, it was 68 percent. Customers’ first priority is comfort when they want to dress up and go out.
About 51 percent of people surveyed in the US plan to purchase casual tops and bottoms, 52 percent plan to purchase loungewear and 52 percent are interested in T-shirts and denim. Additionally, about 53 percent plan to go for activewear and athleisure, while 56 percent are looking to buy dress pants, shirts, or blazers.
In Mexico, about 40 percent of people surveyed plan to purchase casual tops and bottoms, 40 percent plan to purchase loungewear and 47 percent are interested in T-shirts and denim. Additionally, about 42 percent plan to go for activewear and athleisure, while 48 percent are looking to buy dress pants, shirts, or blazers.
In China as well, comfort remains a priority as 96 percent say wearing comfortable clothing helps them feel better, according to the survey. Amongst the people surveyed in the country, 39 percent plan to purchase casual tops and bottoms, 40 percent plan to purchase loungewear and 46 percent are interested in T-shirts and denim. Additionally, about 43 percent plan to go for activewear and athleisure, while 50 percent are looking to buy dress pants, shirts, or blazers.
