The H&M Group has come together with The Renewal Workshop to debut a new test collection made from unsold clothes that have been repaired and brought back to market through its COS (Collection of Style) branded stores.
H&M says this ‘first of its kind’ ‘Restore’ collection developed by its internal innovation department ‘The Laboratory’ will and its fashion brand COS (Collection of Style) will launch tomorrow in three stores located in Berlin, Stockholm and Utrecht. The COS brand launched in 2007 and currently operates over 250 stores in more than 40 worldwide markets.
Laura Coppen of circular/sustainable business development at The Laboratory, said, “It is essential we ideate new solutions for a lower impact on our environment whilst offering customers quality, beautiful products that last,”.
