Yarns are to fashion what molecules are to chemistry. From here, the visionary smart-tech brand and innovator Bemberg™ by Asahi Kasei could not miss Filo Fair, the international trade show and business platform dedicated to premium collections of yarns and fibers with a sustainable and ethical imprint. Having recently celebrated its 90th anniversary, Filo will represent another pivotal occasion for Bemberg™ to showcase its new brand identity, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort. Accompanied by the latest claim “Crafted Elegance”, it perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.
Milan, February 2022 – “After Pitti in Florence and Première Vision in Paris – the first two chapters of our ongoing journey -, Filo Fair is a very important opportunity to focus on the product itself, our cutting-edge and high-performing yarns – and even to unveil some of the ultimate collaborations such as PNLP, Ecoalf, Duarte and Jamé.” Says Mr. Koji Hamada, CEO of Asahi Kasei Fibers Italia.
THE YARNS – Originally conceived in 1931, Bemberg™ by Asahi Kasei is not a simple yarn, but the product of over 90 years of high-tech research and experimentation as well as commitment to a sustainable future. The result is a high-performing fiber with a circular- economy imprint. Indeed, it is made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Bemberg™ is a biodegradable and compostable material as verified by the INNOVHUB 3rd party. Moreover, Bemberg™ filaments disintegrate and that Bemberg™’s very low concentration of hazardous substances complies with the limits specified by the UNI EN 13432
“After all, yarns can be seen as a wardrobe of performances, starting from the look and touch” continues Hamada. Indeed, the fiber adds style fashion at 360° – from casual to exquisitely chic, but also contemporary sportswear, precious nightwear, and athleisure. Thanks to moisture control features it brings freshness during the summer and warmth in wintertime.
Moreover Ettore Pellegrini, Marketing & Sales Manager of Asahi Kasei Fibers Italia, will host a special talk named “The contemporary applications of Bemberg™“, which is scheduled to take place during the first day of the fair at 15.00 P.M and will deal with the different design purposes of the Bemberg ™ fiber in the latest years.
BRAND NEW COLLABS – “In Milan we are extremely proud to unveil our ultimate collaborations.”
- PNLP was born as a tribute to weaving, to the tenacity and wit of women narrated in the famous stratagem of Penelope’s Web in the Odyssey. It all began in 2017 when the designer Chiara Parise decided to create a collection of garments made with the fabrics produced in the family business, with a special attention to the theme of sustainability. Each production step is transparent, while the final product is totally Made in Italy. With women’s fashion brand PNLP, Bemberg™ presents a garment made with a wool and Bemberg™ lining by Tessitura Grisotto, resulting in an exquisite and refined touch combining both natural and high-tech ingredients.
- Ecoalf Born in 2009, both the name and concept of the brand came after the birth of Javier Goyenche’s – founder and president – two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled. Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg™ by Asahi Kasei.
- Duarte is a sustainable streetwear brand from Portugal, created and led by visionary designer Ana Duarte. It focuses on mixing and creating different textures essentially with unique prints, natural and technological fabrics, and knitwear. The pieces are all about the details, quality finishes, good materials and are always made with responsibility in mind. Giving a colourful and positive energy to everyday life, Duarte pieces are perfect for someone with an active lifestyle that values garments with design and an urban appeal, while contributing for a better In the collection presented by Ana Duarte at White Milano as the C.L.A.S.S. Icon 2021 Award winner, a unisex oversized bomber is crafted from ReLAST® denim by Candiani, a responsible textile featuring organic cotton and a premium recycled stretch yarn by ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei.
- Jamé is a new revolutionary line of fluidwear by textile experts Patrizia Marforio and Niccolò Zucchi Frua launched on January 26th, 2022. The name and concept of the brand is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy, refined outfit to make people feel free. Each Jamé piece is available in eight patterns with the possibility to choose among more than 17 designs related to the Italian tradition. The fabric chosen by the brand is Bemberg™, which gives to Jamé the highest contemporary qualities: the garments are fresh in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for daily activities, Jamé pieces are perfect both indoors and outdoors, and form the perfect outfit for every occasion, day and night. At Filo the brand will showcase a book full of inspirations and motifs for their very first collection.
“By weaving yarns, we are creating the molecules of a sustainable and stylish future.” Adds Hamada. “And with that, what we mean is to keep investing in technology in order to always be at the forefront of innovation. We have been doing it for over 90 years already, and we are definitively not planning to stop now that is more urgent than ever.”
